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Gancia owner, Russian Standard (ROUST), approached Signet to work on the redesign of the Gancia Prosecco product, for the export market in particular. The objective was to add an eye-catching and tactile embellishment to the packaging.
To ensure the product was completely tactile an actual satin ribbon was chosen and then raised print was added. This was then partially applied to the bottle, with self-adhesive, to leave the bottom part loose so that it could be handled for customers to be able to appreciate its premium feel.
Specialist Processes: Raised Print and Heat Cutting
Signet continue to work with the client, investigating the possibility of automatic applications.
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