A new generation of Scotch whisky inspired by all the glamour of the 1920s, House of Hazelwood’s distinctive Art Deco bottle design already makes the product stand out on shelf. However, the brand sought a way to mark out its 25-year aged single malt from the rest of the range, and approached Signet for help with a solution that would look great and be easy to apply at the bottling phase. We produced a small but perfectly formed metal charm, die cast in two parts and then fused onto a loop of twisted rayon cord colour matched to the label. The back of the charm also has a self-adhesive pad so once looped around the bottle neck, it could be permanently affixed to the glass for a really elegant finish.