This is a premium rum, aged in ex-bourbon American oak casks and bottled at 40% abv. Made to be savoured, it commanded only the finest packaging to present it in. SelvaRey required a new, exclusive and standout pack, with its toucan branding taking center stage. It was no mere undertaking: a sandblasted background and embossed logo, but without the heavy ridged edges that tend to come with embossing, and a 70,000-piece initial run.