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23 July 2019: The influence of online in the alcohol industry

When it comes to purchasing goods, today’s consumers have more options than ever to research, find and buy products that satisfy their needs. One of the major ways that this purchasing of goods has changed over the past decade is through the growing success of online shopping – a change which is now infiltrating the alcohol market. In fact, rec...

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12 July 2019: What Does “On Brand” Mean?

Here at Signet, we talk a lot about brands and how important it is to “be on brand” with your packaging, but it can be difficult to keep in line with your brand if you’re not entirely sure what exactly “on brand” means. Branding is most relevant when it comes to designing and marketing your products both online and instore, and is crucial t...