3 February 2018: Ribbon Tear Strips: What Makes Them Better?

A bottle without a foil collar or capsule covering can look a little bare. The reason these were added to bottles initially was to stop the corks being snacked on by pests and critters in cellars. Nowadays they are used for decoration and offer a sense of tradition.

...

7 November 2017: COLOUR: WHY IS IT IMPORTANT IN PACKAGING?

When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn’t you?

...

12 July 2017: COLOUR PSYCHOLOGY: THE PSYCHOLOGY BEHIND GOLD, SILVER AND BRONZE IN PACKAGING DESIGN

The colours you see on packaging designs were not decided on a whim. They were carefully selected to invoke the various feelings and emotions that a brand would like to be associated with. In fact, colour psychology is a subtle marketing strategy geared towards setting your products apart from others.

...