Gin has always been a popular drink since the 17th century, but in the past few years, we have seen a gin renaissance. As stated in The Telegraph in June 2017, the Wine and Spirit Trade Association reported that in the past year over 43 million bottles of gin have been sold across the country. With this increase, we have seen more than double the num...
There has been a lot of talk in the news over the past year or so about IoT (Internet of Things), NFC (Near Field Communication) and even QR (Quick Response) codes. With companies making great strides in embedding this and other new technology in our everyday lives, the amount of times we interact with the digital world is ever increasing.
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The Christmas holidays conjure up images of presents, Christmas trees and a big family dinner with plenty of drink. Did you know during the festive period, we Brits will eat 1,240 Christmas puds every minute, 5 tonnes of potatoes every minute, and we’ll enjoy 15,000 units of alcohol during the season peak according to The Mirror?
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When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn’t you?
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Consistency is among the vital characteristics to a brand’s survival in the alcohol industry. This trait, after all, helps to build a brand’s identity and to establish a loyal following. Be it consistency with branding or consistency with the bottle quality, consumers find comfort in knowing that their favorite alcohol product will satisfy them, ...
