The old saying ‘first impressions last the longest’ applies to selling your products. You can argue that your business’ product may be the best there is, but it will fall flat on your customers’ palate if it does not look like the best product out there. It may seem superficial, but the packaging, not the actual product, is often what determi...
Does it not go unexplained how giving presents requires gift wrapping? Sometimes, presents come in bags and boxes, too. The important thing to consider is how a present must come in pretty and artful packaging. Wrapping presents has become a tradition across cultures, but when did this act of decorating and concealing them start?
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When it comes to effective brand marketing, it has more to do with psychology than forcing a product down consumers’ throats. The way your consumers perceive your product relies on how you portray yourself in your product design.
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Johnnie Walker, Gancia Prosecco and Bacardi — these renowned luxury brands have something start-ups do not: decades of history and a towering name recognised the world over. So, how can a new brand, without an elaborate back-story, attract the luxury market? While it is possible to build a luxury brand from scratch, it requires more than simply an ...
