Designers are aware of the importance of packaging. They know that packaging affects the responses of consumers and how they experience the product.
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The colours you see on packaging designs were not decided on a whim. They were carefully selected to invoke the various feelings and emotions that a brand would like to be associated with. In fact, colour psychology is a subtle marketing strategy geared towards setting your products apart from others.
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Beauty may be skin deep, but surface aesthetics make a difference when selling a brand. This makes it important to understand how different kinds of labels capture the attention of the intended audience. A label design may utilise the power of symmetry, curvature and ‘the golden ratio’ to turn the heads of consumers.
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Have you ever wondered how some packaging appears luxurious to people? How exactly a mere way of packing a product elicits a luxe response from the consumers? With our over 20 years of experience in product quality design, we’ll share a few bits about the science behind the luxury packaging.
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The old saying ‘first impressions last the longest’ applies to selling your products. You can argue that your business’ product may be the best there is, but it will fall flat on your customers’ palate if it does not look like the best product out there. It may seem superficial, but the packaging, not the actual product, is often what determi...
