The Christmas holidays conjure up images of presents, Christmas trees and a big family dinner with plenty of drink.

Did you know during the festive period, we Brits will eat 1,240 Christmas puds every minute, 5 tonnes of potatoes every minute, and we’ll enjoy 15,000 units of alcohol during the season peak according to The Mirror?

A study carried out by FTA In 2014 showed that 35 million bottles of wine were consumed during Christmas and 250 million pints of beer. In 2015, The Drinks Business reported that the value of alcohol sales grew by 2.2% during the 12 weeks run up to January 3rd 2016 despite the grocery market decreasing by 1.8% for this period.

This time of year has proven to be big year after year for alcohol suppliers and manufacturers so planning your bottles’ designs and finishing touches is really important. There is stiff competition on the shelves, have you thought about what you’re going to do for your 2018 campaign?

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