{"id":2963,"date":"2017-11-07T19:22:49","date_gmt":"2017-11-07T19:22:49","guid":{"rendered":"https:\/\/signetbranding.com\/us\/?p=2963"},"modified":"2019-08-16T16:45:45","modified_gmt":"2019-08-16T15:45:45","slug":"colour-why-is-it-important-in-packaging","status":"publish","type":"post","link":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/","title":{"rendered":"COLOUR: WHY IS IT IMPORTANT IN PACKAGING?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn\u2019t you?<\/p>\n","protected":false},"author":8,"featured_media":2964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,32,38],"tags":[],"acf":[],"yoast_head":"\nCOLOUR: WHY IS IT IMPORTANT IN PACKAGING? - US - Signet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"COLOUR: WHY IS IT IMPORTANT IN PACKAGING? - US - Signet\" \/>\n<meta property=\"og:description\" content=\"When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn\u2019t you?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"US - Signet\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T19:22:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-16T15:45:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2736\" \/>\n\t<meta property=\"og:image:height\" content=\"1824\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amos Lyon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amos Lyon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/\",\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/\",\"name\":\"COLOUR: WHY IS IT IMPORTANT IN PACKAGING? - US - Signet\",\"isPartOf\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg\",\"datePublished\":\"2017-11-07T19:22:49+00:00\",\"dateModified\":\"2019-08-16T15:45:45+00:00\",\"author\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/6643275419c095f2e640858bd7895eb4\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/#primaryimage\",\"url\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg\",\"contentUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg\",\"width\":2736,\"height\":1824,\"caption\":\"Graphic designer working with pantone palette in studio\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/signetbranding.com\/us\/#website\",\"url\":\"https:\/\/signetbranding.com\/us\/\",\"name\":\"US - Signet\",\"description\":\"Bespoke bottle embellishments & labels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/signetbranding.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/6643275419c095f2e640858bd7895eb4\",\"name\":\"Amos Lyon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64167c73eaf4cba3ba1d888a8bc13b5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64167c73eaf4cba3ba1d888a8bc13b5b?s=96&d=mm&r=g\",\"caption\":\"Amos Lyon\"},\"sameAs\":[\"http:\/\/www.signetbranding.com\"],\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/author\/amos-lyon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"COLOUR: WHY IS IT IMPORTANT IN PACKAGING? - US - Signet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/","og_locale":"en_US","og_type":"article","og_title":"COLOUR: WHY IS IT IMPORTANT IN PACKAGING? - US - Signet","og_description":"When you think about some of the big brands like Cadbury, Coca Cola, Jack Daniels etc. often the first thing that comes to mind is the logo and therefore the colour of the packaging. If you saw a chocolate bar in purple wrapping you would automatically associate it with Cadbury wouldn\u2019t you?","og_url":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/","og_site_name":"US - Signet","article_published_time":"2017-11-07T19:22:49+00:00","article_modified_time":"2019-08-16T15:45:45+00:00","og_image":[{"width":2736,"height":1824,"url":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg","type":"image\/jpeg"}],"author":"Amos Lyon","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Amos Lyon"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/","url":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/","name":"COLOUR: WHY IS IT IMPORTANT IN PACKAGING? - US - Signet","isPartOf":{"@id":"https:\/\/signetbranding.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/#primaryimage"},"image":{"@id":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/#primaryimage"},"thumbnailUrl":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg","datePublished":"2017-11-07T19:22:49+00:00","dateModified":"2019-08-16T15:45:45+00:00","author":{"@id":"https:\/\/signetbranding.com\/us\/#\/schema\/person\/6643275419c095f2e640858bd7895eb4"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/signetbranding.com\/us\/blog\/news\/colour-why-is-it-important-in-packaging\/#primaryimage","url":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg","contentUrl":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/AdobeStock_63286389.jpg","width":2736,"height":1824,"caption":"Graphic designer working with pantone palette in studio"},{"@type":"WebSite","@id":"https:\/\/signetbranding.com\/us\/#website","url":"https:\/\/signetbranding.com\/us\/","name":"US - Signet","description":"Bespoke bottle embellishments & labels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/signetbranding.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/signetbranding.com\/us\/#\/schema\/person\/6643275419c095f2e640858bd7895eb4","name":"Amos Lyon","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/signetbranding.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/64167c73eaf4cba3ba1d888a8bc13b5b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/64167c73eaf4cba3ba1d888a8bc13b5b?s=96&d=mm&r=g","caption":"Amos Lyon"},"sameAs":["http:\/\/www.signetbranding.com"],"url":"https:\/\/signetbranding.com\/us\/blog\/news\/author\/amos-lyon\/"}]}},"_links":{"self":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts\/2963"}],"collection":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/comments?post=2963"}],"version-history":[{"count":2,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts\/2963\/revisions"}],"predecessor-version":[{"id":2966,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts\/2963\/revisions\/2966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/media\/2964"}],"wp:attachment":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/media?parent=2963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/categories?post=2963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/tags?post=2963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}