The designs of packaging are the personality of a brand. The design of a product\u2019s packaging often provides a sense of identity, and distinguishes it from the competition. When consumers are looking for a specific product in a store, they often scan aisles on the lookout for it \u2013 and identify their chosen product through the packaging. In fact, studies also show that one-third of consumer decision-making is based on packaging.<\/p>\n
As packaging trends continue to change, minimalist packaging rises in popularity for both brands and consumers. But does this mean that brands should switch to simplistic designs? What is ultimately most effective for your brand?<\/p>\n","protected":false},"author":9,"featured_media":3042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,32,38],"tags":[],"acf":[],"yoast_head":"\n