Many brands search for a way to establish their product in a different way to competitors, whether it\u2019s to create an element of luxury or to provide an aspect of differentiation from other brands. A cartouche sits on the shoulder of the bottle and is placed perfectly to gain the attention of consumers. This makes the packaging more noticeable than other brands that they are competing with. A badge designed for a bottle\u2019s packaging can be made in any size or shape, and unlike cartouches, can be placed anywhere on the bottle \u2013 rather than the often suggested shoulder of the bottle. Coins are often smaller and take a round or oval shape and like a badge, it can be placed anywhere on the bottle.<\/p>\n","protected":false},"author":6,"featured_media":3074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,32,38],"tags":[],"acf":[],"yoast_head":"\n