{"id":3107,"date":"2018-08-28T22:57:15","date_gmt":"2018-08-28T21:57:15","guid":{"rendered":"https:\/\/signetbranding.com\/us\/?p=3107"},"modified":"2019-08-18T22:57:31","modified_gmt":"2019-08-18T21:57:31","slug":"how-pantone-matching-can-help-your-branding","status":"publish","type":"post","link":"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/","title":{"rendered":"How Pantone Matching can help your branding"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

One of the most important aspects of packaging design is colour \u2013 from the colour of the label to the colour of the product embellishments. While it\u2019s common practice for brands to match the packaging of their product with their brand colours, it\u2019s incredibly noticeable when the colours don\u2019t quite match. This can often make the product appear mismatched and as a result, customers can question the quality of the product. The simplest and most effective way to avoid this is through the use of the Pantone Matching System (PMS).<\/p>\n","protected":false},"author":8,"featured_media":3108,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,32,38],"tags":[],"acf":[],"yoast_head":"\nHow Pantone Matching can help your branding - US - Signet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Pantone Matching can help your branding - US - Signet\" \/>\n<meta property=\"og:description\" content=\"One of the most important aspects of packaging design is colour \u2013 from the colour of the label to the colour of the product embellishments. While it\u2019s common practice for brands to match the packaging of their product with their brand colours, it\u2019s incredibly noticeable when the colours don\u2019t quite match. This can often make the product appear mismatched and as a result, customers can question the quality of the product. The simplest and most effective way to avoid this is through the use of the Pantone Matching System (PMS).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"US - Signet\" \/>\n<meta property=\"article:published_time\" content=\"2018-08-28T21:57:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-18T21:57:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/iStock-124552857-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1315\" \/>\n\t<meta property=\"og:image:height\" content=\"798\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Amos Lyon\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Amos Lyon\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/\",\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/\",\"name\":\"How Pantone Matching can help your branding - US - Signet\",\"isPartOf\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/iStock-124552857-small.jpg\",\"datePublished\":\"2018-08-28T21:57:15+00:00\",\"dateModified\":\"2019-08-18T21:57:31+00:00\",\"author\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/6643275419c095f2e640858bd7895eb4\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/#primaryimage\",\"url\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/iStock-124552857-small.jpg\",\"contentUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2019\/08\/iStock-124552857-small.jpg\",\"width\":1315,\"height\":798,\"caption\":\"Color guide spread out.Color guide spread out.\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/signetbranding.com\/us\/#website\",\"url\":\"https:\/\/signetbranding.com\/us\/\",\"name\":\"US - Signet\",\"description\":\"Bespoke bottle embellishments & labels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/signetbranding.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/6643275419c095f2e640858bd7895eb4\",\"name\":\"Amos Lyon\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/64167c73eaf4cba3ba1d888a8bc13b5b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/64167c73eaf4cba3ba1d888a8bc13b5b?s=96&d=mm&r=g\",\"caption\":\"Amos Lyon\"},\"sameAs\":[\"http:\/\/www.signetbranding.com\"],\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/author\/amos-lyon\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How Pantone Matching can help your branding - US - Signet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/signetbranding.com\/us\/blog\/news\/how-pantone-matching-can-help-your-branding\/","og_locale":"en_US","og_type":"article","og_title":"How Pantone Matching can help your branding - US - Signet","og_description":"One of the most important aspects of packaging design is colour \u2013 from the colour of the label to the colour of the product embellishments. 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