{"id":3120,"date":"2018-09-14T23:22:36","date_gmt":"2018-09-14T22:22:36","guid":{"rendered":"https:\/\/signetbranding.com\/us\/?p=3120"},"modified":"2019-08-21T22:52:18","modified_gmt":"2019-08-21T21:52:18","slug":"the-last-thing-thought-about-first-thing-seen","status":"publish","type":"post","link":"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/","title":{"rendered":"The last thing thought about, first thing seen"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"

The very first thing about a product that any customer will notice is the packaging. Whether it\u2019s the chosen colours or even the brand logo, the packaging of a product is what imparts the first impression of a brand to the customer before they even pick up the product. In fact, the packaging can actually be a deciding factor for many consumers when it comes to what they ultimately choose, with up to one-third of purchasing choices being determined by packaging. With so much importance being placed on packaging, surely it should be at the forefront of planning, with brands taking into account every small detail?<\/p>\n","protected":false},"author":9,"featured_media":3125,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,32,38],"tags":[],"acf":[],"yoast_head":"\nThe last thing thought about, first thing seen - US - Signet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The last thing thought about, first thing seen - US - Signet\" \/>\n<meta property=\"og:description\" content=\"The very first thing about a product that any customer will notice is the packaging. Whether it\u2019s the chosen colours or even the brand logo, the packaging of a product is what imparts the first impression of a brand to the customer before they even pick up the product. In fact, the packaging can actually be a deciding factor for many consumers when it comes to what they ultimately choose, with up to one-third of purchasing choices being determined by packaging. With so much importance being placed on packaging, surely it should be at the forefront of planning, with brands taking into account every small detail?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/\" \/>\n<meta property=\"og:site_name\" content=\"US - Signet\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-14T22:22:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-21T21:52:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2018\/09\/iStock-905866588.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2121\" \/>\n\t<meta property=\"og:image:height\" content=\"1414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy George\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/\",\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/\",\"name\":\"The last thing thought about, first thing seen - US - Signet\",\"isPartOf\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2018\/09\/iStock-905866588.jpg\",\"datePublished\":\"2018-09-14T22:22:36+00:00\",\"dateModified\":\"2019-08-21T21:52:18+00:00\",\"author\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/64e55465a916fe73ff984c13319956dc\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/#primaryimage\",\"url\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2018\/09\/iStock-905866588.jpg\",\"contentUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2018\/09\/iStock-905866588.jpg\",\"width\":2121,\"height\":1414,\"caption\":\"Woman is buying a bottle of wine at the supermarket background\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/signetbranding.com\/us\/#website\",\"url\":\"https:\/\/signetbranding.com\/us\/\",\"name\":\"US - Signet\",\"description\":\"Bespoke bottle embellishments & labels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/signetbranding.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/64e55465a916fe73ff984c13319956dc\",\"name\":\"Lucy George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23b88185bb8ecd81d2dae29f074f475b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23b88185bb8ecd81d2dae29f074f475b?s=96&d=mm&r=g\",\"caption\":\"Lucy George\"},\"sameAs\":[\"http:\/\/www.signetbranding.com\"],\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/author\/lucy-george\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The last thing thought about, first thing seen - US - Signet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/signetbranding.com\/us\/blog\/news\/the-last-thing-thought-about-first-thing-seen\/","og_locale":"en_US","og_type":"article","og_title":"The last thing thought about, first thing seen - US - Signet","og_description":"The very first thing about a product that any customer will notice is the packaging. 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