When it comes to purchasing goods, today\u2019s consumers have more options than ever to research, find and buy products that satisfy their needs. One of the major ways that this purchasing of goods has changed over the past decade is through the growing success of online shopping \u2013 a change which is now infiltrating the alcohol market. In fact, recent research has found that, at a time when alcohol sales growth has been seen to be slowing, online is the one area where sales are in fact steadily increasing. In the retail market, studies in America have found that the abundance of information that consumers now have access to has meant that it\u2019s becoming more challenging for big alcohol brands to stay ahead regarding sales \u2013 due to an increasingly saturated market, and an increasingly well informed customer. Now, potentially as a result, growth within online channels is far outpacing that of standard brick-and-mortar high street stores and retail outlets, leading to the question of how brands can use this information to their advantage. Investment firm Rabobank created a report looking back on the past year, which found that online alcohol sales in the USA reached $1.7 billion in 2017 \u2013 an amount not to be sniffed at. <\/p>\n","protected":false},"author":22,"featured_media":3246,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[31,32],"tags":[],"acf":[],"yoast_head":"\n