{"id":3878,"date":"2020-03-05T09:30:38","date_gmt":"2020-03-05T09:30:38","guid":{"rendered":"https:\/\/signetbranding.com\/us\/?p=3878"},"modified":"2020-03-05T11:03:37","modified_gmt":"2020-03-05T11:03:37","slug":"differentiation-understanding-when-less-is-less-and-more-is-too-much","status":"publish","type":"post","link":"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/","title":{"rendered":"Differentiation: understanding when less is less, and more is too much"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":9,"featured_media":3926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[191,194,195,197],"tags":[223,225,234,261,262,263,264,201,202,203,204,209],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Differentiation: understanding when less is less, and more is too much<\/title>\n<meta name=\"description\" content=\"It is important to recognise what suits your brand and how to use differentiation should it be a minimalist or a maximalist pack design.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Differentiation: understanding when less is less, and more is too much\" \/>\n<meta property=\"og:description\" content=\"It is important to recognise what suits your brand and how to use differentiation should it be a minimalist or a maximalist pack design.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/\" \/>\n<meta property=\"og:site_name\" content=\"US - Signet\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-05T09:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-05T11:03:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lucy George\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lucy George\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/\",\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/\",\"name\":\"Differentiation: understanding when less is less, and more is too much\",\"isPartOf\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg\",\"datePublished\":\"2020-03-05T09:30:38+00:00\",\"dateModified\":\"2020-03-05T11:03:37+00:00\",\"author\":{\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/64e55465a916fe73ff984c13319956dc\"},\"description\":\"It is important to recognise what suits your brand and how to use differentiation should it be a minimalist or a maximalist pack design.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/#primaryimage\",\"url\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg\",\"contentUrl\":\"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg\",\"width\":2560,\"height\":1707},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/signetbranding.com\/us\/#website\",\"url\":\"https:\/\/signetbranding.com\/us\/\",\"name\":\"US - Signet\",\"description\":\"Bespoke bottle embellishments &amp; labels\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/signetbranding.com\/us\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/64e55465a916fe73ff984c13319956dc\",\"name\":\"Lucy George\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/signetbranding.com\/us\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/23b88185bb8ecd81d2dae29f074f475b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/23b88185bb8ecd81d2dae29f074f475b?s=96&d=mm&r=g\",\"caption\":\"Lucy George\"},\"sameAs\":[\"http:\/\/www.signetbranding.com\"],\"url\":\"https:\/\/signetbranding.com\/us\/blog\/news\/author\/lucy-george\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Differentiation: understanding when less is less, and more is too much","description":"It is important to recognise what suits your brand and how to use differentiation should it be a minimalist or a maximalist pack design.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Differentiation: understanding when less is less, and more is too much","og_description":"It is important to recognise what suits your brand and how to use differentiation should it be a minimalist or a maximalist pack design.","og_url":"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/","og_site_name":"US - Signet","article_published_time":"2020-03-05T09:30:38+00:00","article_modified_time":"2020-03-05T11:03:37+00:00","og_image":[{"width":2560,"height":1707,"url":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg","type":"image\/jpeg"}],"author":"Lucy George","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Lucy George"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/","url":"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/","name":"Differentiation: understanding when less is less, and more is too much","isPartOf":{"@id":"https:\/\/signetbranding.com\/us\/#website"},"primaryImageOfPage":{"@id":"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/#primaryimage"},"image":{"@id":"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/#primaryimage"},"thumbnailUrl":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg","datePublished":"2020-03-05T09:30:38+00:00","dateModified":"2020-03-05T11:03:37+00:00","author":{"@id":"https:\/\/signetbranding.com\/us\/#\/schema\/person\/64e55465a916fe73ff984c13319956dc"},"description":"It is important to recognise what suits your brand and how to use differentiation should it be a minimalist or a maximalist pack design.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/signetbranding.com\/us\/blog\/news\/differentiation-understanding-when-less-is-less-and-more-is-too-much\/#primaryimage","url":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg","contentUrl":"https:\/\/signetbranding.com\/us\/wp-content\/uploads\/sites\/3\/2020\/03\/CHASE-Pewter-Label-Vodka-Lifestyle-1-scaled.jpg","width":2560,"height":1707},{"@type":"WebSite","@id":"https:\/\/signetbranding.com\/us\/#website","url":"https:\/\/signetbranding.com\/us\/","name":"US - Signet","description":"Bespoke bottle embellishments &amp; labels","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/signetbranding.com\/us\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/signetbranding.com\/us\/#\/schema\/person\/64e55465a916fe73ff984c13319956dc","name":"Lucy George","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/signetbranding.com\/us\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/23b88185bb8ecd81d2dae29f074f475b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/23b88185bb8ecd81d2dae29f074f475b?s=96&d=mm&r=g","caption":"Lucy George"},"sameAs":["http:\/\/www.signetbranding.com"],"url":"https:\/\/signetbranding.com\/us\/blog\/news\/author\/lucy-george\/"}]}},"_links":{"self":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts\/3878"}],"collection":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/comments?post=3878"}],"version-history":[{"count":16,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts\/3878\/revisions"}],"predecessor-version":[{"id":3978,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/posts\/3878\/revisions\/3978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/media\/3926"}],"wp:attachment":[{"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/media?parent=3878"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/categories?post=3878"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/signetbranding.com\/us\/wp-json\/wp\/v2\/tags?post=3878"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}