Echoing a technique once used by ancient Egyptian kings to stamp their authority, a bottle cartouche is a decorative, round or oval embellishment designed to elevate packaging and branding. A custom bottle cartouche can be made using die-casting, faux wax, flexible aluminum or other innovative materials such as wood or bioplastics offering both visual impact and durability. Typically placed on the shoulder of a bottle, cartouches are often curved but can also be produced flat and integrated directly into a bespoke bottle shoulder design.
Cartouche serves as one of the most effective decorative bottle plaques, providing a timeless and eye-catching way to showcase a logo or marque. Whether crafted as a metal bottle cartouche or in other materials, it becomes an integral part of the product, blending seamlessly with glass or ceramic bottles to create a refined, high-end look that communicates craftsmanship and prestige.
The use of cartouches is an ideal way to differentiate between products within the same range while maintaining a strong, cohesive brand identity.
Signet’s responsive team was wonderful to work with during the redesign of Lucid Absinthe. Signet developed a unique label that will catch the consumer’s eye but will still fit into our current supply chain system. Signet’s high-quality deliverables were timely and on-budget. Lucid Absinthe is very happy with the new Signet-sourced label. Thank you!
Round or oval embellishment made from die cast zinc, aluminium or faux wax. Usually curved to fit the bottle shoulder, cartouches are usually fitted with adhesive backing and are compatible with automation.
Often used as a means of displaying a brand’s logo or marque in 3D, cartouches are a highly effective way to differentiate between different products in the same range.
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