Lot 40 is a small-batch Canadian rye whisky renowned for its high quality and earthy, classic rye spice notes. This rare cask strength version, aged for 12 years, was released as part of the Northern Border Collection and the company wanted to create a memorable look and feel for the bottle, which is also printed with the ‘story’ of how the product is made. Working very closely with the client, Signet undertook an extensive sampling process to achieve exactly what they wanted – a flexible copper label, applied asymmetrically across the bottle. We sourced an entirely new supplier for this product, which enabled us to produce the label in real copper, embossed with the brand name and some brief details as well as having space for the application of a limited edition sticker.
