Jameson approached Signet in search of an embellishment that would set its limited edition Black Barrel whiskey apart from other products in the range. The black barrel itself proved to be the ideal inspiration for a die cast metal hangtag, textured to give it the appearance of wood. The tag also featured a short marketing slogan giving a raised appearance to the lettering. The entire tag was sprayed black and the lettering was finished in the natural zinc finish. The tag is hung from the bottle neck using an elastic cord for simple application.