Born out of a vision to unearth and reinvigorate Camden Lock’s former gin glory, Half Hitch is a relatively new brand seeking to tap into a rich heritage. Signet worked with the brand to develop a distinguished and tactile label for their small batch gin using printing and embossing techniques to produce a design that referenced the connection to Camden Lock and the ‘half hitch’ knots used to moor barges along the canal. The result is an authentic-looking Marque aluminium flexible label with a vintage feel that is very much in style.
