Irish whiskey continues to experience steady growth globally, thanks to new international markets, a heightened focus on luxury, and the category’s ability to innovate.
One such trailblazer is Jack Teeling, Founder and Chief Executive of Teeling Whiskey Distillery. Earning recognition at this weeks’ World Whiskey Awards 2024, we explore how the brand that – like its iconic phoenix emblem – helped Irish Whiskey rise from the ashes of an old-fashioned, out-of-date reputation and become a powerful global contender.
We discuss this emergence, and what it took for the brand to command its place in the premium, luxury international marketplace with a younger consumer base.
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