In 2018, after returning from a vacation, husband and wife, Rick and Alaina, founded Unicorn Distillery with an aim to disrupt the market and inspire the ‘what if?’. Infusing the spirits industry with its all-natural colour-changing spirits, Unicorn Distillery has led the way in standardisation and efficiency within the colour-changing category. After successfully petitioning for the FDA to approve the use of butterfly tea flower, a core ingredient, the distillery’s doors opened in March 2022.
Unicorn Distillery aims to become a global sensation and is already making waves in the travel retail space aboard Princess Cruises. The brand focuses on delivering customer delight and bringing a unique twist to spirits, which were previously limited to the gin market. Rick discusses the brand’s appeal to both consumers and bartenders, emphasising the importance of social media and educating audiences.
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00:00 Introduction and background
04:30 Starting Unicorn Distillery
12:30 Discovering the Tea Flower
21:37 Selling within the travel retail space
25:21 Packaging and bottle design
30:21 Global expansion and plans
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The views expressed in this podcast are solely those of the interviewees and do not reflect Signet’s official policy. Any content provided is the opinion of the interviewees and is not intended to malign any group or individual.
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