THE BACKGROUND

Located off the west coast of Scotland, the Isle of Arran is famous for two things – knitwear, and whisky! Back in the 1700s when legal whisky distilling was restricted to just a few elite firms, Arran became home to many of the illicit stills that fuelled Scotland’s appetite for small-batch whisky. Today, the Arran Distillery is the only working distillery on the island, and attracts thousands of visitors each year.

THE BRIEF

Signet had already worked with Isle of Arran on some bottle embellishments, so it was a natural progression for them to approach us to help create some matching merchandise to sell in their gift shop. The distillery was already buying branded merchandise from China but they were looking for a better quality product made in the UK to underscore their overall ethos, while remaining competitive on price.

THE SOLUTION

We used existing branding supplied by the marketing team at Isle of Arran to create a beautiful key ring and matching pin badge. These were die cast in zinc and then plated in bronze before being given an aged finish to highlight the texture of the surface and lend that sense of heritage that runs throughout Isle of Arran’s story. We paid particular attention to the quality of the fastenings on each piece, ensuring they would be a lasting memento of the customer’s visit to the distillery.

THE RESULT

This was a simple yet very enjoyable project for Signet; it’s always a pleasure to partner with successful businesses on home soil to create something truly authentic. Isle of Arran were delighted with the look and feel of the product as well as the overall quality, which really reflects their brand. They have also been very pleased with the consistency of delivery to their distillery, which isn’t always simple being offshore – this is something that Signet has been very attentive to in order o ensure customer satisfaction and a reliable supply of merchandise for all those whisky fans!

Client Isle of Arran
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Never under-estimate the impact of finish elements like a seal. It’s not always about print or labelling!

Pernod Ricard New Zealand Maxime Zanelli
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