Revived by brothers Jack and Stephen Teeling in 2012, Teeling Whiskey has played a pivotal role in the resurgence of the Irish whiskey market. With bold, innovative bottle designs and a fearless approach to tradition, they’ve given whiskey lovers even more reasons to raise a glass.
Bringing grit and vibrance to a once stale category, the fearless brand embraces its heritage while feeling fresh and accessible to a younger market. The key to their success is consistent application of their brand assets – delivering coherence across their portfolio that spans across different market price points.
Listen to Jack’s episode on our podcast, Signet Unpackaged, to hear about their inspiring journey.
When Teeling and their agency, Brand Hatch Creative, approached us with their 40-year-old single malt—an exceptionally rare release with only 140 bottles—we knew the packaging had to reflect its significance. This wasn’t just about housing the whiskey; it was about realising a design that would embody its rarity and appeal to collectors who value every detail.
An adhesive that could withstand the demands of travel and longevity was crucial to the creation of these embellishments. Equally important was the fit of the zamac neck collar, precisely engineered, using visualisation and 3D renders, to follow the bottle’s exact contours, delivering the Perfect Fit.
The result was a striking composition—featuring a cold-to-touch charm, cartouche, neck collar, and Marque™ footer label. Together, this set of embellishments works harmoniously to convey a sense of grandeur and refinement, perfectly complementing the ultra-premium whiskey within.
Find out more about Teeling Whiskey’s collection: https://teelingdistillery.com/product-category/whiskeys/
