Some whiskies are more than just spirits – they are legacies in a bottle. To honour such a legacy, Wolfcraig Distillers partnered with the Rolls-Royce Enthusiast’s Club (RREC) – a prestigious members club affiliated with Rolls-Royce – to create a truly exceptional release: a 33-Year-Old Blended Malt Special Edition, in celebration of the RREC’s celebration of 120 years of Rolls-Royce.
For a release of this calibre, there was no room for compromise. Every element needed to exude sophistication and align seamlessly with both Wolfcraig’ s whisky expertise and Rolls-Royce’s legacy of excellence.
The challenge? To create packaging that balanced heritage with contemporary luxury, delivering a design that not only protected but elevated the whisky inside.
This wasn’t just about aesthetics. The materials, textures, and finishes had to work together to create a tactile experience that resonated with collectors and connoisseurs. Precision was paramount—every detail, from label placement to material choice, had to be executed flawlessly.
Timing was also critical; with a high-profile launch event on the horizon, there was a strict deadline to meet. Wolfcraig Distillers needed a partner who could deliver excellence under pressure. That’s where Signet came in.
Brief in hand, our team set to work. The material of choice? Marque™ – selected for its ability to convey both durability with premium look and feel
The design featured large, embossed labels for both the bottle and its accompanying box, creating a striking, tactile impression. To further enhance the presentation, a bespoke embossed neck wrap was developed, featuring the official partner statement, adding an extra layer of prestige and collectability.
The black and gold colourway was chosen to reflect one of the launch model colours of the fully electric Rolls-Royce Spectre, tying the whisky’s presentation directly to the vehicle’s design inspiration. Additionally, details including the embossed texture of the writing and a dotted tactile texture on the Wolfcraig logo was added – designed to reflect the iconic Spirit of Ecstasy emblem.
To achieve the perfect balance of luxury and brand identity, we employed multiple varnish layers and embossing techniques, ensuring every curve and edge reflected the meticulous craftsmanship behind both the whisky and Rolls-Royce itself. Beyond aesthetics, precision engineering played a crucial role. Our team prototyped extensively, ensuring the labels and wraps fit flawlessly, reinforcing the commitment to perfection that defines both brands.
As Wolfcraig Master Blender Richard Paterson OBE eloquently put it: “Every component part has to harmonise with the other. We want to develop this combination of luxury and excellence, so it tastes on the palate like a silk scarf feels on the skin.”
December 10, 2024 – the prestigious launch event at the Grosvenor House Hotel in London, 800 guests gathered together to witness the unveiling of this remarkable collaboration. Upon the reveal, it was clear, this wasn’t just packaging – it was a statement.
The attention to detail, the choice of materials, and the impeccable execution all contributed to a presentation worthy of the whisky inside. The success of this project underscored the power of design in storytelling. Wolfcraig Distillers and Rolls-Royce have set a new benchmark for future collaborations, proving that when craftsmanship and creativity come together, the results are nothing short of extraordinary.
And as for Signet, this was yet another testament to the art of precision packaging.
For more on the whisky, collaboration, and event, visit the official launch blog from Wolfcraig Distillers themselves:
Launching the Limited Edition Wolfcraig 33 Year Old Blended Malt – Wolfcraig Distillers Ltd
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