One of the best-selling as well as one of the most iconic bourbon brands in the world, Jim Beam is still introducing new additions to their range. Signet was honoured to create an embellishment to premiumise and distinguish their Single Barrel release. Our unique Marque label, with its flexibility and high-level embossing, was the perfect solution to achieve the differentiation they required. Furthermore, we supplied these labels on rolls for automatic application to enable maximum efficiency.