With more than two decades of experience in brand enhancement, our team’s boundless vision and creativity is exactly what you need to support your vision. We pride ourselves on our ability to interpret your needs and provide trusted support at every stage of your packaging journey.

Managing Director

Ian Lyon

A self-confessed city boy who found a new love for the countryside when he relocated from London to Peterborough, Ian has been with Signet since 2002.  His role as managing director is wide ranging and his leadership is crucial to Signet’s culture of innovation; Ian’s passionate pursuit of world-class packaging design creates both the ethos and the creative space for our professionals to do what they do best.

Marketing Director

Roy Lyon

A relentless and passionate innovator, Roy has worked at Signet for more than two decades and admits he’s allergic to the status quo.  With a strong marketing skill set, Roy’s insatiable desire to explore new materials and techniques keeps Signet at the cutting edge of its industry while supporting our clients to do the same.  Away from work, Roy’s hankering for the road less travelled continues, and fuels his love of hiking.

Sales Director

Roger Lyon

Affable and endlessly enthusiastic, Roger’s positive approach to work and life in general is infectious and his magnetic personality has been central to Signet’s success since 1999.  Heading up our sales and client management team, Roger leads from the front with energy, humour and a healthy sprinkling of banter.  He quips that falling out of a window onto a parked car as a toddler changed him forever – but we wouldn’t have him any other way!

Executive Assistant

Maria Crawshaw

With a hard-working mindset, Maria skilfully manages administrative duties and helps to ensure the smooth operation of the company. Enjoying the variety that the role brings, she is passionate about helping find solutions to any challenges, be it at work or when conjuring up one of her latest baking creations!

Client Manager

Hugh Smith

With more than 17 years’ experience as a Signet account manager, what Hugh doesn’t know about successful brand enhancement isn’t worth knowing – and at 6ft 2, he’s got personal experience of standing out from the crowd!  Hugh’s vast expertise and level-headed approach inspires confidence in his clients and he takes a particular interest in gin brands, of which he is rather a connoisseur!

Client Manager

Rick Stevens

Affinity with others is one of client manager Rick Stevens’ key strengths and something that he brings to the table both at work and in his capacity as a charity volunteer.  Rick’s ability to understand and interpret his clients’ needs plus his friendly, upfront approach enables him to grow collaborative relationships that foster real creativity and success.  He thrives on seeing his client’s vision brought to life on the shelf.

Client Manager

Amos Lyon

Since joining the Signet team just under three years ago, Amos has brought a fresh set of eyes to our creative sales team and takes a real interest in the collaborative process of developing embellishments from concept through to point of sale.  A keen sportsman, Amos often enjoys a few post-match drinks which gives him an excellent chance to keep his finger on the industry pulse!

Client Consultant

Hadley Lyon

A born collaborator, Hadley brings his lively, positive energy not only to his team sports and cycling activities, but also to our client and stakeholder meetings. His keen eye for detail and excellent problem solving abilities enable him to support our clients with their packaging challenges and provide the perfect solution. And with a penchant for collectable whiskey, Hadley is not only an expert on the outside of the bottle, but what is on the inside too!

Client Consultant

Annie Moggach

A self-confessed details person, art is Annie’s first love and this brings a unique perspective to her role as Business Development Manager, where her key responsibility is guiding clients from their initial enquiry through to project stage.  Away from work, Annie is passionate about fashion and sports – especially swimming, as she grew up next to the sea!

Client Consultant

Melvyn Lindsell

With a passion for vintage mechanics, it’s no surprise that Melvyn loves to figure out what makes brands tick! He’s passionate about authenticity, quality and the little details that help premium brands look and feel epic. Melvyn’s background at Signet is in quality control, so he has a comprehensive understanding of each and every product and component, enabling him to develop innovative and effective solutions to every client’s brief.
Client Consultant

Kelcey Lewis

People skills are vital for any customer-facing role and our client consultant Kelcey Lewis brings them in spades!  Gregarious and fun-loving, Kelcey’s superpower is putting our clients at ease so they can express their vision and objectives freely.  She also provides vital support for the Business Development team.  When she’s not talking packaging, Kelcey relaxes in the kitchen, where she’s got some pretty impressive skills!

Operations Assistant

Bethan Pryce

Animal lover Bethan is our Operations Assistant and shares with her beloved Schnauzer Vivienne the ability to never drop the ball!  Bethan’s role involves co-ordinating all in and outbound orders, ensuring components are in the right place at the right time for smooth throughput of jobs.  Away from work Bethan also loves swimming, a passion Vivienne does not share!

Operations and finance manager

Edward Pearce

A keen eye for detail makes Edward perfectly suited for his dual roles in Operations and Finance, where his meticulous approach is legendary!  Whether it’s making sure a job runs smoothly or compiling detailed financial forecasts, Edward’s efficiency is of huge benefit to Signet and our customers.  He keeps his razor sharp focus intact by blowing off the cobwebs on regular weekend hill walks.

Innovation & Supply Chain Lead

Jasper Lyon

Jasper’s role necessarily puts him right at the cutting edge of our industry, exploring new materials and techniques for our innovation projects and enabling our clients to achieve groundbreaking results on their packaging.  Jasper’s ability to think outside the box and excellent grasp of supply chain logistics are invaluable.

Design & Supply Assistant

Brittany Smith

Brittany’s role is to provide support to our Design and Supply Team as they make the magic happen, which means no two days are ever the same. An excellent communicator with strong problem-solving skills, when she’s not at work Brittany likes to relax by expressing her musical creativity on the piano!


Jake Wise

Creative and highly motivated, product designer Jake brings incredible passion to everything he does – whether that’s playing rugby, supporting his beloved Liverpool FC, or designing packaging embellishments at work!  This passion often sees Jake working to create mockups in order to effectively communicate his vision to the client, whether that be through sketching or digital software.


Olivia Sergeant

With a flair for the arts, Olivia’s creativity shines through her design work, as well as in her talent for classical singing and playing the violin! Her superpower is her unique ideas that she uses to assist the creation of artworks for embellishments. Joining the team at Signet for her work placement, as part of her Product Design & Technology degree with Loughborough University, she brings a wealth of knowledge to create striking designs.

Warehouse Manager

Mick Hannigan

Our warehouse is Mick’s domain – nothing comes in or goes out without his say-so and he runs a really tight ship which means we can offer some of the most precise lead time estimations you’ll find anywhere!  Formula One fan Mick loves nothing more than getting pole position for the first look at new products when they arrive.