With more than two decades of experience in brand enhancement, our team’s boundless vision and creativity is exactly what you need to support your vision. We pride ourselves on our ability to interpret your needs and provide trusted support at every stage of your packaging journey.

Managing Director

Ian Lyon

A self-confessed city boy who found a new love for the countryside when he relocated from London to Peterborough, Ian has been with Signet since 2002.  His role as managing director is wide ranging and his leadership is crucial to Signet’s culture of innovation; Ian’s passionate pursuit of world-class packaging design creates both the ethos and the creative space for our professionals to do what they do best.

Marketing Director

Roy Lyon

A relentless and passionate innovator, Roy has worked at Signet for more than two decades and admits he’s allergic to the status quo.  With a strong marketing skill set, Roy’s insatiable desire to explore new materials and techniques keeps Signet at the cutting edge of its industry while supporting our clients to do the same.  Away from work, Roy’s hankering for the road less travelled continues, and fuels his love of hiking.

Sales Director

Roger Lyon

Affable and endlessly enthusiastic, Roger’s positive approach to work and life in general is infectious and his magnetic personality has been central to Signet’s success since 1999.  Heading up our sales and client management team, Roger leads from the front with energy, humour and a healthy sprinkling of banter.  He quips that falling out of a window onto a parked car as a toddler changed him forever – but we wouldn’t have him any other way!

Executive Assistant

Maria Crawshaw

With a hard-working mindset, Maria skilfully manages administrative duties and helps to ensure the smooth operation of the company. Enjoying the variety that the role brings, she is passionate about helping find solutions to any challenges, be it at work or when conjuring up one of her latest baking creations!

Business Development Manager

Ken Druckenmiller

We welcomed Ken to our team in 2023, bringing with him not only ample experience but also an impressive collection of over 150 American bourbons and rye.

Located in our newly established North America hub in New York, Ken spearheads the expansion of our clientele across the United States, and his extensive travels to 10 countries and 48 states undoubtedly contribute to his nuanced understanding of diverse markets.

Ken’s genuine passion for his work shines through as he takes delight in witnessing the evolution of an idea into a final product, starting from that initial phone call to kickstart the creativity.

Client Manager

Hugh Smith

With more than 20 years’ experience as a Signet account manager, what Hugh doesn’t know about successful brand enhancement isn’t worth knowing – and at 6ft 2, he’s got personal experience of standing out from the crowd!  Hugh’s vast expertise and level-headed approach inspires confidence in his clients and he takes a particular interest in gin brands, of which he is rather a connoisseur!

Client Manager

Amos Lyon

Since joining the Signet team just under seven years ago, Amos has brought a fresh set of eyes to our creative sales team and takes a real interest in the collaborative process of developing embellishments from concept through to point of sale.  A keen sportsman, Amos often enjoys a few post-match drinks which gives him an excellent chance to keep his finger on the industry pulse!

Quality and Automation

Rick Stevens

Rick is an expert in the realm of automation, specialising in assisting with fully automated and semi-automatic application methods. His expertise lies in ensuring the labels and embellishments we create for our clients are suitable for automation, both on a small and large-scale operation. Within the office, Rick often cites a core motto that underpins his work: “Right first time” and we couldn’t endorse this phrase more!

Executive Assistant

Winona Whyles

Winona has been an Executive Assistant since January 2024, and takes pride in her organisational skills and supportive role for our Sales Director. With the help of her impeccable communication and planning skills, Winona takes pride in her supportive role, ensuring the seamless functioning of operations under Roger’s leadership. 

Lead Generation Manager

Melvyn Lindsell

With a passion for vintage mechanics, it’s no surprise that Melvyn loves to figure out what makes brands tick! He’s passionate about authenticity, quality and the little details that help premium brands look and feel epic. Melvyn’s background at Signet is in quality control, so he has a comprehensive understanding of each and every product and component, enabling him to develop innovative and effective solutions to every client’s brief.

Client Consultant

Hadley Lyon

A born collaborator, Hadley brings his lively, positive energy not only to his team sports and cycling activities, but also to our client and stakeholder meetings. His keen eye for detail and excellent problem solving abilities enable him to support our clients with their packaging challenges and provide the perfect solution. And with a penchant for collectable whiskey, Hadley is not only an expert on the outside of the bottle, but what is on the inside too!

Business Development Manager

Maxmillian Rabey

Maxmillian enjoys helping clients with the premiumisation of their brand. As our Business Development Manager based in Scotland, he’ll be reaching out to new clients and collaborating with existing customers on projects that can help to lift their products off the shelf. In his spare time, Maxmillian enjoys cooking, football and playing music – especially the guitar!


Client Fulfilment Administrator

Annie Moggach

A self-confessed details person, art is Annie’s first love and this brings a unique perspective to her role as Sales Assistant, where her key responsibility is guiding clients from their initial enquiry through to project stage.  Away from work, Annie is passionate about fashion and sports – especially swimming, as she grew up next to the sea!

Sales Assistant

Casey Ford

A love for meeting new people makes Casey a natural fit for the role of Sales Assistant at Signet. Casey is great at connecting with our customers and enjoys working with them to find the perfect product to meet their needs. Outside of work, Casey loves getting outside and enjoying the world around her and at the weekend you’ll most likely find her at the seaside or heading off on a long walk.

Marketing Manager

Lianne Noy

Lianne joined Signet in January 2023 with multi-sectoral experience spanning from training and consultancy, education, third sector and healthcare.

With a strong passion for brand and marketing strategies that differentiate, Lianne has a successful track record of leading multi-channel campaigns that engage and connect with new prospects and customers. Despite her saying she has a lack of talent for learning a language – she continues to persevere and build on her conversational skills in French and Spanish

Marketing Executive

Megan Roberts

Megan graduated in 2021 with a First in BA(Hons) Digital Marketing and Communications.

She has a keen eye for detail and a creative touch, which she brings to the table when supporting the marketing and sales team to collaborate with brands worldwide. Her passion lies in curating Signet’s social media presence and managing the website.

NPD Coordinator

Texanna Dixon

Texanna – but likes to go by ‘Tex’ – joins as our new NPD Coordinator and brings a unique blend of creativity and precision to her role. With a passion for art, she actively contributes to projects, infusing them with fresh perspectives and enthusiasm, making her an asset for clients seeking innovative and well-executed solutions. 

Executive Assistant

Anouska Nunn

Joining our team in early 2024, Anouska enjoys the dynamic nature of her role. Balancing her efforts between supporting our NPD and Marketing Director and collaborating with the Marketing team; Anouska thrives on the unpredictability each day brings, finding joy in the variety that keeps her on her toes.

Project Manager

Grant Lyon

With a background in Operations and Sales (2013-2020) and System Management (2023), Grant leverages industry tech insights. Excelling in problem-solving with experience in streamlining operations and elevating customer service, his keen eye for detail ensures meticulous project management. Grant is committed to every Signet client, ensuring they receive the end project right the first time.

Operations Assistant

Iola Lyon

Operations Assistant Iola loves the organisational side to her role. She is responsible for liasing with customers and suppliers to see each project all the way through, from production to delivery. Iola makes sure everyone involved in a project is up to date and finds it very satisfying when everything is in its place. She also runs a smooth operation in the kitchen where she has her bread-making skills down to an art!

Quality and Technical Manager

Jerry Fryer

With an inquisitive mind and a love for smart solutions, Jerry is dedicated to continuous improvement across the Signet team. He brings an invaluable fresh perspective with his genuine interest in production processes and new methods. Jerry leads our sustainability accreditations, holding the team accountable and supporting us to become a leader in premium sustainable packaging solutions.

Client fulfilment and finance manager

Edward Pearce

A keen eye for detail makes Edward perfectly suited for his dual roles in Operations and Finance, where his meticulous approach is legendary!  Whether it’s making sure a job runs smoothly or compiling detailed financial forecasts, Edward’s efficiency is of huge benefit to Signet and our customers.  He keeps his razor sharp focus intact by blowing off the cobwebs on regular weekend hill walks.

Project Manager

Jasper Lyon

With his extensive knowledge of the latest materials and techniques, Jasper ensures our clients are enabled to achieve groundbreaking results on their packaging. Jasper’s ability to think outside of the box, excellent grasp of supply chain logistics, and dedication to delivering the very best for our clients make him an asset to any project!

Project Manager

Marcella Turner

Marcella, our experienced Project Manager and former realisation expert excels in communication, organisation, and time management. She keeps our European production site managers on their toes, ensuring successful project execution. With a proactive approach and strong problem-solving skills, Marcella motivates teams and delivers projects with excellence.

Project Manager

Brittany Smith

Brittany, our dynamic Project Manager, brings a wealth of experience from her previous role in realisation. Her skills in specialist projects and developing strong relationships with our production sites across Europe is where Brittany’s skills shine through. Her industry knowledge and knack for problem-solving make her an invaluable asset to our team.

Lead Designer

Jake Wise

Creative and highly motivated, product designer Jake brings incredible passion to everything he does – whether that’s playing rugby, supporting his beloved Liverpool FC, or designing packaging embellishments at work!  This passion often sees Jake working to create mockups in order to effectively communicate his vision to the client, whether that be through sketching or digital software.


Amy Everall

Following her graduation from De Montfort University with a First Degree Honours in BA (Hons) Product Design course, Amy joined Signet in May 2023.

Working closely with some of the most globally recognised premium spirit brands, Amy uses her keen eye and attention to detail to bring concepts to life. Amy’s background in textiles, coupled with her knowledge of product development, empowers her to wow clients with her intricate, yet practical, designs.


Tom Griffin

Tom joined the Signet team in June 2023 as our graduate designer having graduated from his Product Design course at Nottingham Trent with a high 2:1 in 2023.

Tom specialises in product visualisation, rendering, modelling, and sketch work; working closely our Lead Designer at Signet to develop design-for-manufacture concepts for some of our biggest clients. Tom’s fresh perspective and technical skills make him an asset in creating innovative and functional embellishment designs.

Warehouse Manager

Mick Hannigan

Our warehouse is Mick’s domain – nothing comes in or goes out without his say-so and he runs a really tight ship which means we can offer some of the most precise lead time estimations you’ll find anywhere!  Formula One fan Mick loves nothing more than getting pole position for the first look at new products when they arrive.