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Charms are a beautiful, decorative way to bring a special touch to any packaging. Intended as a neck decoration, which hangs down from the neck of a bottle, charms are small but perfectly formed. This type of bespoke branding is popular across many industries – including drinks and quality perfumes. As well as being suitable for bottles, charms can also be applied to box or tin packaging.

Signet’s bespoke charms are designed to be integral to a brand’s packaging, and are suitable for being both free-hanging or adhered to packaging. Typically metal, they can be supplied with cord, ribbon or chain fastening, with the option to include dual colouring to suit a brand’s palette. The process we use to create these charms usually involves simplifying a logo, in order to make it fit on the small charm, with the option to emboss, deboss or laser-engrave emblems based on requirements.

Why charms?

A charm is a luxurious addition to any brand’s image – the perfect way to give your packaging that special touch. Not only are charms beautiful on the eye, but they produce a magical sound when they move against the bottle, creating an audible, sensory experience for each person who encounters them. Thanks to their high quality design and construction, many people choose to keep charms as keepsakes, or mementoes of their purchase.




When working with Macallan, Signet crafted antique brass embossed emblems to truly represent the impressive and distinguished history of the brand.


Glen Grant

We produced this charm to promote a limited edition bottling to celebrate this brand's 170th anniversary


Jack Daniels

Signet created a bespoke small die-cast metal charm to feature on a minimalist bottle design for Jack Daniel’s unaged rye.



We were recommended to Abahna as the company to help them produce a premium embellishment that would make their product stand out on the shelf.



Bains approached us after winning an IWSC Award to see how we could assist them in promoting their award-winning product.


Harviestoun Brewery

We were approached by Harviestoun Brewery who wanted to emphasise the special nature of the Highland Park Scotch Whisky casks that had been used in the production of their beer.

key informationFind out more about charms

Our charms are a stylish embellishment addition to any packaging. If you are looking for a bespoke addition to your packaging then our charms could be the answer. Made using specialised processes, our charms are custom made to suit your brands needs.

Charms can be applied during or after the bottling process.
They can also be used as a tool for opening a bottle and as tamper evidence underneath a capsule.

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