In 1842, at a brewery in Plzeň, brewer Josef Groll introduced the world to the first golden ‘pilsner’ lager, and changed beer forever. His invention soon became the most popular style of beer on the planet. Today, Pilsner Urquell is still brewed in exactly the same way.
To celebrate the beer’s 170th anniversary, brewer SAB Miller’s design agency Lewis Moberley approached Signet to develop a premium tamper evident seal and personalised gift wrap for a 170th anniversary Limited Edition bottling of Pilsner Urquell.
Signet developed a four colour PE label in a faux ‘seal’ style complete with gold foiling and embossing, and most importantly, a tamper evident micro-perforation break seal and strip label for the bottle. We then applied selective resin doming using our Levere process to enhance the colours of the ‘seal’, to give it a 3D profile and create a highly tactile, liquid-look finish. This was then all wrapped in a fine crème tissue paper with a subtle gold printed design for a truly beautiful 170th anniversary presentation.