The designs of packaging are the personality of a brand. The design of a product’s packaging often provides a sense of identity, and distinguishes it from the competition. When consumers are looking for a specific product in a store, they often scan aisles on the lookout for it – and identify their chosen product through the packaging. In fact, s...
The Christmas holidays conjure up images of presents, Christmas trees and a big family dinner with plenty of drink. Did you know during the festive period, we Brits will eat 1,240 Christmas puds every minute, 5 tonnes of potatoes every minute, and we’ll enjoy 15,000 units of alcohol during the season peak according to The Mirror?
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Beauty may be skin deep, but surface aesthetics make a difference when selling a brand. This makes it important to understand how different kinds of labels capture the attention of the intended audience. A label design may utilise the power of symmetry, curvature and ‘the golden ratio’ to turn the heads of consumers.
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