When it comes to selling a product it is hard to understate how crucial packaging is. With so many purchasing decisions being made and so much competition, packaging can be a significant contributing factor, and more and more brands are taking into account just how essential good packaging is. When it comes to packaging the smallest detail can have a...
The very first thing about a product that any customer will notice is the packaging. Whether it’s the chosen colours or even the brand logo, the packaging of a product is what imparts the first impression of a brand to the customer before they even pick up the product. In fact, the packaging can actually be a deciding factor for many consumers when...
The Spirits Packaging Summit for 2018 is fast approaching. The event, held in Scotland on Wednesday 14th November, “explores some of the big challenges for packaging developers, designers and manufacturers working in the spirits sector” – and creates a way for people from all walks of the industry to connect, learn, develop and engage for the c...
At Signet, we offer bottle sealing wax as part of our range of services – designed to bring a touch of luxury and sophistication to a bottle. Our bottle sealing wax comes in two available options: wax pellets and wax blocks.
The use of wax as a form of preserving alcohol has been around for centuries, with this tried-and-tested technique use...
One of the most important aspects of packaging design is colour – from the colour of the label to the colour of the product embellishments. While it’s common practice for brands to match the packaging of their product with their brand colours, it’s incredibly noticeable when the colours don’t quite match. This can often make the product appea...
