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1 August 2019: The Celeb Factor: Looking at Celebrity Endorsements in the Alcohol Industry

When it comes to purchasing goods, today’s consumers have more options than ever to research, find and buy products that satisfy their needs. One of the major ways that this purchasing of goods has changed over the past decade is through the growing success of online shopping – a change which is now infiltrating the alcohol market. In fact, rec...

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23 July 2019: The influence of online in the alcohol industry

When it comes to purchasing goods, today’s consumers have more options than ever to research, find and buy products that satisfy their needs. One of the major ways that this purchasing of goods has changed over the past decade is through the growing success of online shopping – a change which is now infiltrating the alcohol market. In fact, rec...

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12 July 2019: What Does “On Brand” Mean?

Here at Signet, we talk a lot about brands and how important it is to “be on brand” with your packaging, but it can be difficult to keep in line with your brand if you’re not entirely sure what exactly “on brand” means. Branding is most relevant when it comes to designing and marketing your products both online and instore, and is crucial t...

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22 June 2019: Bottle Sealing Wax vs Tamper Evident Seals vs Heat Shrink Wrap: The Best Way to Protect Your Product

When considering your drink packaging, it’s important to think about the best way to protect the product. Protecting your product is crucial. It ensures that the product is not only totally protected, but also makes it very obvious if the product has been opened or generally tampered with. This is beneficial to both drinks brands and everyday con...

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1 June 2019: Signet’s Stock Management System

Here at Signet, we offer a range of services designed for the drinks and luxury packaging industry, including our specialism in packaging embellishments. However, we also offer a stock management system for our products. This is a service that offers our clients a way to manage their stocking system when it comes to working with Signet. Our stock m...