Molly Troupe, Freeland Spirits

In celebration of IWD2024 theme of ‘Inspiring Inclusion’, we take time out to speak with one of Forbes’ Top 30 under 30 to watch – Molly Troupe, Master Distiller & Partner at Freeland Spirits in Portland, Oregon.

A women-owned, women-led and women-supplied distillery, her perspective on the role of representation, mentorship and networking, and building a successful brand (and bottle) that encapsulates those values are thought-provoking for everyone looking to build something impactful in the premium spirits industry.

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Transcript

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Molly, happy, well, happy new year to you
and very good morning.

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It’s eight thirty over there.

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So, as I’ve just said, I very much
appreciate you logging in early to today’s

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date just to contribute and be a guest on
our podcast today.

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So a massive hello and a massive thank
you.

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Hello, and I’m so happy to be here.

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Good, good.

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Well, that’s always a good start, isn’t
it?

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So Molly, it was probably about a year ago
that we just, well, I discovered you and

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the work that you’ve been leading,
partially because I came across this

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article about you being, I mean, what a
line.

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Forbes is top 30 under 30.

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That’s no small feat.

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And you were basically spotlighted as one
to watch.

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So…

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For those listeners who were obviously not
paying attention and aren’t in the know,

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can you tell us who you are and what is it
that you do, Molly?

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Sure.

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I’m Molly Troup.

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I am the master distiller at Freeland
Spirits.

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That means that I get to make really cool
products that people get to enjoy.

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We mostly focus on gin, but we like to
consider ourselves a gin distillery with a

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whiskey problem.

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The problem is we really like whiskey.

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We currently have three gins that we
produce and two whiskies, a bourbon and a

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rye.

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Every once in a while, we’ll throw in a
canned cocktail to the mix.

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I like it, I like it a lot.

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Well, we’re gonna delve into that a little
bit more, but just sticking with you and

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your journey a little bit, I feel like,
you know, we’ve talked to quite a few

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different distilleries and managing
directors and owners of those

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distilleries, but I believe you are
probably our first that almost straddles a

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couple of roles as a partner of Freeland
Spirits, but equally as a master

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distiller.

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So has a…

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I think an interesting perspective on the
love and the passion you’ve brought to the

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flavour and how that actually comes through
into the bottle doing it justice.

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So I’m really keen to get stuck in, but
before you do, how does this world get

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entered?

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How do you become a distiller?

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It, you know, there’s so many different
pathways.

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I happened to start very young in my
career and spirits around 23, which in the

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United States means, you know, you have
two years to actually legally imbibe

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before you start your career.

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And, but I really loved chemistry.

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And so I was going to my undergrad program
in Oregon, earning a degree in chemistry

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with an emphasis in forensics.

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And I thought I was going to do forensics.

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I was really excited to get in the lab

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you know, help solve crimes.

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And then I realized that was the part of
chemistry I really did not like.

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I did not gravitate towards the analytical
side.

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And obviously when you’re solving crimes,
you have to do things a very standard way

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all the time.

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And I had the realization that I was a
much more creative person than that.

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And I wanted to do something more creative
with chemistry, but I, of course, you

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know, what that is, who knows?

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And I started doing soul searching, or as
I like to call it, the thinking and

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drinking phase.

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of where do I want my life to go?

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It was pretty great.

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And you know, you just open yourself to
all these opportunities.

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And then I had a friend who was doing the
UC Davis Brewing Program, and I was

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chatting with her, and I had never really
thought about what that meant and that was

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something that you could do.

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And so I started looking at it more, and I
was lucky to find a master’s program in

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Scotland that was just a year long
program.

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at Harriet Watt University and I applied
and I think within a month I learned I got

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in and I had to graduate first but I
slowly started packing my bags.

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And then I spent a year in Scotland
learning how to make beer and spirits and

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came back to Oregon where I’m from and
I’ve been lucky to be in the industry ever

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since, which is I think we’re a decade
plus at this point.

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Yeah, absolutely.

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So it’s not a quintessential approach to
becoming a distiller, but certainly that

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chemistry must be coming to play and in
that sorts to the skills that you’ve done.

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But a massive shout out because I’m also a
Harriet Watt University undergraduate.

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So I’m just gonna give them a little shout
out that we’re very proud of you.

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And thank you for creating what is in
front of us today.

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Of course.

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So Forbes obviously caught hold of you,
especially in the food and drink section.

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They noticed you.

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yeah, it was very interesting, very
surreal moment

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There’s an interview process, so I knew
that there was a potential.

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But they just kind of popped the news at
5.30 AM our time.

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And I woke up and saw the email, and I was
like, what?

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And,

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It was just one of those things that you
never really anticipate.

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You know, you don’t set goals around
things you know are not in your control,

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is how I’ve always approached goal
setting.

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And just having that happen was something
I completely unexpected.

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Did it feel like a lot more pressure was
on you all of a sudden?

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No, strangely enough, I didn’t feel a lot
of pressure.

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I got, it was this weird thing where
people just started saying like,

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congratulations, you’ve made it.

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And I was like, well, I don’t feel like
I’ve made it, but I’m making it, I’m

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making something.

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And I take a lot of pride in the products
that I make.

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I think they keep me grounded as well,
because there’s always so much to learn

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and so much to work on.

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So that’s kind of.

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how I’ve viewed it.

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Yeah, and certainly the path that you’ve
taken has proven to be bountiful because

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you are now at Freeland Spirits and
Freeland Spirits is known for being

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women-owned, operated, distilled and from
our last conversation you’re also looking

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to source from women-led enterprises and
organizations.

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So this is a bold statement I think and
obviously something I

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very much resonate with.

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How did that come to be particularly
important for Freeland Spirits?

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It’s part of our original plan.

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I was introduced to the concept of
Freeland about two years before we

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actually got started.

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I met Jill, who’s the founder and CEO.

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I was working on a different distillery.

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We realized we shared a common love of gin
and rye whiskey.

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We started talking more and more.

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One of the things that…

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I mean, there’s a lot of people who want
to start distilleries, so it might not

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happen for them.

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And when I met Jill, I realized that it
was going to happen.

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What she said was going to happen was
going to be true.

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And so I just kind of followed along for
the two years it took to actually get

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Freeland started.

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And in that time, I just fell more and
more in love with what she was trying to

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achieve.

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And completely like you, it resonated
deeply with me.

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And that was just part of the original
goal was to have women in leadership

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positions.

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And that’s a very broad statement.

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There’s a lot of ways that you can be a
leader, while running a

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distillery.

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But we have a woman CEO, a woman master
distiller.

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Most of our management team is women as
well.

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And we have also had the fortunate ability
with our local farmers to find women to

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farm for us, to help us with like our
flagship product, our gin.

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has cucumbers in it and we’re able to find
a woman, cucumber farmer, who, you know,

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we’re, I think we’re her largest customer,
her largest single customer.

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And I mean, that’s a great feeling.

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And the same with our grain, it’s a
husband wife team.

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And we’re one of their largest customers
as well.

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They work with a lot more bakeries and
they do distilleries.

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And of course bakeries, it’s pretty much
one-to-one when you’re working with grain

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and that’s not how it works with spirits.

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So we need a lot of volume to make a small
amount of whiskey.

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And that happens to mean that we’re one of
their largest customers, if not the

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largest.

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That’s incredible.

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And I think most of the suppliers are from
the locality, aren’t they?

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They’re from Portland or from New York in
state.

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Is that right?

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Correct, we try to source as many things
as local as possible.

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And we have worked with two of our
predominant gins.

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We have Freeland gin and we have Forest
gin.

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We’re working with either Garden Fresh for
gin or Forest Fresh for the forest.

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And those all come as close as possible to
the distillery itself.

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That’s fantastic.

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So you started from becoming an idea to
now creating an ecosystem effectively in

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the area where you’re really supporting
and supplying for the network, which is

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fantastic.

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I mean, we talked about a little bit about
how you’ve come to play and we’ve talked

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about it.

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It started with an idea and a passion.

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But at the time, the role of…

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I mean…

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we can talk about the role of genders and
leadership roles across different

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dynamics, and we can probably talk about
it forever, but perhaps we’ll save that

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for another podcast, guys.

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But for this one, for this podcast and
this industry, I can imagine at the time,

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the role or the gender dynamic was quite,
in terms of distillers, was quite limited,

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would you say?

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Definitely imbalanced.

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Definitely.

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When I first started too, I worked mostly
just with men and that was my experience

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and sometimes that was great and sometimes
it was a challenge.

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And right when we were getting started,
there was the start to a shift and there

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were a lot more opportunities as women to
get highlighted.

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Suddenly we became fashionable and you’re
seeing

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more and more articles about women who are
doing great things in that industry.

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Which I think with anything, you know,
seeing women do something, you’re suddenly

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like, oh, there are women.

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And there are people like me out there
doing the same thing.

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And so it, like for myself, that was just
the point where I was like, oh, there are

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people I can reach out to, people for
mentorship, people who I can at least have

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it might be going through something very
similar.

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It really felt like since that moment,
it’s just kind of snowballed.

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There’s a lot more chances to network as a
woman with other women who are doing

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similar roles and really learn from each
other and hear each other and support each other.

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And I definitely, when I started, didn’t
feel like there was opportunities to do

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such things.

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And so it’s really fun to kind of be a
part of that and to also, like one of

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my goals starting

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with Freeland was knowing that it might be
more of a role that would highlight me,

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right?

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My goal with that more than anything is if
someone reaches out and they were like,

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oh, we love what you do, we’re doing
something very similar is to advocate for

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them and to mentor if that’s needed.

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But more than anything, just talk and make
a friend and support and be a voice for

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someone where I

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didn’t always necessarily feel like I had
the same voice when I started.

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That’s amazing.

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And I think that does well for
representation and it does amazing things

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for supporting women in the industry.

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But I think there’s probably a general
takeaway that it’s a support network in

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this industry in general.

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I mean, I follow you on LinkedIn and I
encourage other people to follow Molly

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because you share some really great
content and that what your message is in

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terms of support comes through.

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in LinkedIn.

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So Freeland Spirit has kind of developed
this.

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this core ethos, I would say, it’s quite
fundamental to the brand.

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Would you say that that’s probably its
main differentiator in the market?

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Yes, I think that we’re really strong in
the messaging that we’re trying to say.

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Like, we’re walking the walk, you can tell
it’s authentic messaging, and that really

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comes through to consumers.

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I know like our short term, our year ethos
is celebration, which is very broad and,

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you know, has a lot of meanings to a lot
of people.

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we’re all like trying to celebrate in any
way possible, especially it’s been a few

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hard years.

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Not, just in general, not even necessarily
business wise, just it’s been challenging.

219
00:13:13,840 –> 00:13:19,040
So we wanna make sure that as you know,
humans ourselves, we’re out celebrating.

220
00:13:19,560 –> 00:13:20,880
Yeah, of course.

221
00:13:20,880 –> 00:13:24,800
And I think you’re right that it goes
beyond business.

222
00:13:24,800 –> 00:13:27,640
And I think we’re probably still going
through challenging times.

223
00:13:27,640 –> 00:13:33,800
But Covid is an example we probably don’t
ever want to talk about again, but has

224
00:13:33,800 –> 00:13:37,040
brought this about of enjoying the small
moments.

225
00:13:37,480 –> 00:13:41,440
And I think that’s really affected this
industry and people appreciating spirits,

226
00:13:41,440 –> 00:13:47,280
appreciating what, you know, what being
able to invest more.

227
00:13:47,600 –> 00:13:50,120
in spirits that deliver flavour and that

228
00:13:50,120 –> 00:13:56,880
there’s perhaps a new appreciation for
what you do in creating that flavour

229
00:13:56,880 –> 00:13:58,760
palette through taste.

230
00:13:58,760 –> 00:14:04,720
Let’s go back to Freeland in terms of its
business and its model.

231
00:14:05,040 –> 00:14:08,160
It’s quite small batch, artisanal.

232
00:14:08,240 –> 00:14:11,360
How does that play a part in its appeal in
market?

233
00:14:11,360 –> 00:14:15,120
I think people are always looking for interesting
new products, and especially in the

234
00:14:15,120 –> 00:14:18,840
Portland community, we have access to some
great distilleries.

235
00:14:19,600 –> 00:14:24,920
So having something that is small and well
crafted and made by hand, like that kind

236
00:14:24,920 –> 00:14:28,080
of power in a product really shows
through, it shines.

237
00:14:28,960 –> 00:14:33,640
And being able to highlight local
ingredients as well, even for people who

238
00:14:33,640 –> 00:14:37,760
are not here, right, you get a sense that
you’re tasting Portland.

239
00:14:37,760 –> 00:14:39,160
You’re tasting the

240
00:14:39,200 –> 00:14:41,200
the whole of Oregon, the whole state.

241
00:14:41,200 –> 00:14:44,960
And that kind of time and place that you
can put into a product when you’re really

242
00:14:44,960 –> 00:14:50,600
hands on and diving into cucumber
varietals and what cucumber has the best

243
00:14:50,600 –> 00:14:52,240
flavour possibility.

244
00:14:52,400 –> 00:14:57,000
And then incorporating that into a product
really, it’s art.

245
00:14:57,400 –> 00:14:58,840
It’s definitely art.

246
00:14:58,840 –> 00:15:01,160
I mean, we’ve mentioned Cucumber a little
bit.

247
00:15:01,160 –> 00:15:05,520
So I feel like we need to go back to go
forward here.

248
00:15:05,680 –> 00:15:10,840
I mean, to remind some of our listeners
that may not be so familiar with Freeland

249
00:15:10,840 –> 00:15:13,040
Spirits, you launched in 2017.

250
00:15:13,080 –> 00:15:19,600
So it’s still a nascent brand, but you
have come a long way in those last six or

251
00:15:19,600 –> 00:15:21,200
seven years, I would say.

252
00:15:21,200 –> 00:15:24,920
You have started with your first flagship,
Gin, as you said.

253
00:15:25,320 –> 00:15:26,960
You have now released

254
00:15:26,960 –> 00:15:30,760
Forest gin amongst other varietals, like
you mentioned.

255
00:15:30,920 –> 00:15:34,280
Let’s come back to the cucumber because
that sounds interesting.

256
00:15:35,320 –> 00:15:38,920
You’ve released a dry gin, you’ve now
released a bourbon.

257
00:15:39,600 –> 00:15:44,280
We’ve had some RTD cocktails, which is a
theme this industry is talking about

258
00:15:44,280 –> 00:15:45,400
forever.

259
00:15:45,480 –> 00:15:51,680
And it’s becoming an epic new development
for a lot of consumers.

260
00:15:51,920 –> 00:15:56,920
And now, if I’m correct, you’ve just
bottled your first batch of Rye Whiskey.

261
00:15:57,160 –> 00:15:58,960
Is that correct?

262
00:15:58,960 –> 00:16:02,240
So that’s a lot of work, Molly.

263
00:16:03,240 –> 00:16:06,080
A lot, last six to seven years.

264
00:16:06,160 –> 00:16:10,720
It seems like a long amount of time, but
not really when you think of it in terms

265
00:16:10,720 –> 00:16:12,760
of timeline for products.

266
00:16:12,760 –> 00:16:16,560
Yeah, but I mean, what’s the inspiration
behind it?

267
00:16:17,200 –> 00:16:20,200
How did I guess what was it led by?

268
00:16:20,200 –> 00:16:23,360
Was it led by commercial demand?

269
00:16:23,360 –> 00:16:29,160
Was it led by staying relevant to certain
audiences or is it more?

270
00:16:29,160 –> 00:16:31,720
And I feel like this may be a bias
question for you.

271
00:16:31,720 –> 00:16:38,040
Is it more about the flavour chemistry and
the exploration and experimenting?

272
00:16:38,040 –> 00:16:39,360
What comes first?

273
00:16:39,680 –> 00:16:44,480
You know, that is an interesting question
because I feel like it’s very circular.

274
00:16:45,480 –> 00:16:48,760
And that there’s like so many different
factors that go into like, why are we

275
00:16:48,760 –> 00:16:49,920
doing this?

276
00:16:50,880 –> 00:16:54,400
And while like I am a creator and I take a
lot of passion in the chemistry and all

277
00:16:54,400 –> 00:16:59,120
that behind it, I’m also still a partner
and we have to release something that

278
00:16:59,120 –> 00:17:00,520
people are going to enjoy.

279
00:17:00,640 –> 00:17:01,240
Right.

280
00:17:01,240 –> 00:17:03,880
It’s not like it has to be good.

281
00:17:03,960 –> 00:17:05,160
It just it has to be good.

282
00:17:05,160 –> 00:17:08,520
And we want to make something that’s
delightful and people really get to enjoy.

283
00:17:08,680 –> 00:17:11,040
So that’s always kind of a starting point,
right?

284
00:17:11,040 –> 00:17:13,880
And then you think in why do people enjoy
flipping too?

285
00:17:13,960 –> 00:17:16,640
And that’s a whole fascinating subject in
itself.

286
00:17:16,880 –> 00:17:22,200
But usually that’s kind of where we start
where we’re thinking like, okay, so we

287
00:17:22,200 –> 00:17:23,600
want to make something else, right?

288
00:17:23,600 –> 00:17:24,200
What is that?

289
00:17:24,200 –> 00:17:25,680
What are people gonna like?

290
00:17:26,040 –> 00:17:31,560
And sometimes that leads to discussion and
sometimes it is we had an idea for a

291
00:17:31,560 –> 00:17:32,560
product.

292
00:17:33,000 –> 00:17:34,400
Does it make sense?

293
00:17:35,200 –> 00:17:38,120
A great example for that is I have

294
00:17:38,120 –> 00:17:44,080
you know, my mind kind of constantly is
working to make something, right?

295
00:17:44,080 –> 00:17:47,720
I just, the life of a creator, you’re
always kind of in that creation mode.

296
00:17:47,720 –> 00:17:51,760
You can’t turn your brain off and it’s a
blessing and a curse at the same time.

297
00:17:51,800 –> 00:17:55,680
And so I was, you know, taking a shower
and all of a sudden I was like, you know,

298
00:17:55,680 –> 00:17:58,760
what would be really fun to make is
something with cherry blossom.

299
00:17:59,200 –> 00:18:03,360
And I was like, what would you make with
that?

300
00:18:03,360 –> 00:18:06,840
And it came like a liqueur that would be
really delicious and light and floral and

301
00:18:06,840 –> 00:18:07,920
a little sweet.

302
00:18:07,920 –> 00:18:11,080
and a great way to incorporate cherry
blossom and have it be really well

303
00:18:11,080 –> 00:18:12,120
highlighted.

304
00:18:12,320 –> 00:18:16,920
And so that kind of led this path where,
you know, I brought it up to Jill.

305
00:18:16,920 –> 00:18:18,800
She’s like, that sounds great.

306
00:18:18,840 –> 00:18:19,480
How do we do this?

307
00:18:19,480 –> 00:18:20,720
And I was like, I’m not sure yet.

308
00:18:20,720 –> 00:18:22,240
Let me think about it.

309
00:18:23,680 –> 00:18:28,400
And so then I was like, okay, so how do we
bring this to life and what makes sense?

310
00:18:28,400 –> 00:18:32,040
And sometimes that’s where products die
because you just can’t bring them to life

311
00:18:32,040 –> 00:18:33,360
the way you want to.

312
00:18:33,520 –> 00:18:36,440
And we ended up being able to partner with
the Japanese.

313
00:18:37,120 –> 00:18:43,680
Portland Japanese Gardens to collect
cherry blossoms as they fell when, you

314
00:18:43,680 –> 00:18:45,560
know, it was springtime in Portland.

315
00:18:45,680 –> 00:18:49,800
And it was just like this weird kind of
connection between industries where like,

316
00:18:49,800 –> 00:18:50,760
we pitched this to them.

317
00:18:50,760 –> 00:18:53,000
They’re like, we love it, let’s do it.

318
00:18:53,000 –> 00:18:57,120
And so we were able to work together to
make this beautiful product.

319
00:18:57,240 –> 00:19:00,680
And then, you know, knew that we were
going to do it and had some months leading

320
00:19:00,680 –> 00:19:05,320
up to the actual project happening where I
got to dive into the chemistry behind a

321
00:19:05,320 –> 00:19:06,480
cherry blossom.

322
00:19:06,480 –> 00:19:09,520
and how to really highlight that
ingredient and what else to maybe

323
00:19:09,520 –> 00:19:15,160
incorporate with that just to maybe pull
on some different intensities.

324
00:19:15,920 –> 00:19:19,640
And so for me, it was a lot of fun just to
be like, okay, this is something that like

325
00:19:19,640 –> 00:19:22,520
started in my head and it made sense.

326
00:19:22,520 –> 00:19:24,040
We think people will like it.

327
00:19:24,280 –> 00:19:27,920
Of course, everyone has the best shots,
their best thoughts there.

328
00:19:28,240 –> 00:19:31,320
I mean that’s a podcast also in itself,

329
00:19:31,320 –> 00:19:32,000
Right?

330
00:19:32,040 –> 00:19:34,640
I don’t think there was a shower beer
involved, but maybe.

331
00:19:35,600 –> 00:19:40,320
And you just realize that there are like
all these layers to put in.

332
00:19:40,320 –> 00:19:42,600
We had this whole discussion, do you think
people will like this?

333
00:19:42,600 –> 00:19:45,600
And we’re like, yes, because this is
spring, right?

334
00:19:45,640 –> 00:19:52,000
Like this is, you can relate in Scotland,
it’s rainy and it’s dark and you go

335
00:19:52,000 –> 00:19:55,640
through a very like long four month period
of rainy dark.

336
00:19:55,680 –> 00:20:00,200
And then it’s suddenly spring and you’re
like, I can breathe again.

337
00:20:00,200 –> 00:20:00,760
And

338
00:20:00,760 –> 00:20:03,880
That’s what we wanted this product to tell
people.

339
00:20:03,880 –> 00:20:10,000
Like, this is spring, we’re coming alive,
and like, the darkness is over.

340
00:20:10,800 –> 00:20:11,480
Exactly.

341
00:20:11,480 –> 00:20:16,880
Celebrating that light is out and all
is well once again.

342
00:20:17,840 –> 00:20:19,240
I like that.

343
00:20:19,240 –> 00:20:21,960
And I think so there is that exploration.

344
00:20:22,440 –> 00:20:28,480
And I guess the amount of work that you
build to build that extra taste, no matter

345
00:20:28,480 –> 00:20:31,120
what, there’s always an element of risk in
that, isn’t there?

346
00:20:31,120 –> 00:20:33,160
So does that where it…

347
00:20:33,320 –> 00:20:37,080
Is that where it becomes almost an
advantage that you are a small batch?

348
00:20:37,080 –> 00:20:39,600
Does it allow you to be a lot more
experimental?

349
00:20:39,600 –> 00:20:43,120
I think so because our batches we’re
producing are very small.

350
00:20:43,120 –> 00:20:46,360
We can sell them pretty quickly.

351
00:20:47,120 –> 00:20:53,440
And so we get to see if people respond to
a flavour and maybe want to do a secondary

352
00:20:53,440 –> 00:20:57,760
release like for this, you know, a lot of
limited time offers that we have done

353
00:20:57,760 –> 00:21:02,480
before are just one and done and cherry
blossom is going to live on another year.

354
00:21:04,000 –> 00:21:08,000
But doing that kind of program for just
small creative projects means that we can

355
00:21:08,000 –> 00:21:11,160
just kind of test things out and see where
people really gravitate.

356
00:21:11,160 –> 00:21:15,440
And then of course we have our flagship
where, you know, they’re always there.

357
00:21:15,440 –> 00:21:22,680
They’re always massively able to find in
20 states and that’s its whole other

358
00:21:22,680 –> 00:21:23,560
challenge.

359
00:21:23,680 –> 00:21:24,840
Totally, totally.

360
00:21:24,840 –> 00:21:31,480
And talking about the flagship bottle, I
mean, Freeland Spirits started with the

361
00:21:31,480 –> 00:21:36,160
beautiful, voluptuous, curvaceous blue
bottle.

362
00:21:36,640 –> 00:21:42,520
We have to talk about this, but before we
do, a lot of the listeners may be

363
00:21:42,520 –> 00:21:47,040
thinking, or thinking of launching their
new product, or have launched and looking

364
00:21:47,040 –> 00:21:50,840
to expand, and putting that effort into…

365
00:21:50,960 –> 00:21:56,280
building a custom design bottle, what
embellishments do I use, labels, it’s a

366
00:21:56,280 –> 00:21:57,960
world of choice.

367
00:21:58,240 –> 00:22:02,960
But it feels for some people perhaps an
expense they can’t justify.

368
00:22:03,600 –> 00:22:09,080
Why did Freeland feel like this was a
valuable thing to invest in?

369
00:22:09,080 –> 00:22:13,400
Well, it was this long-term discussion and
one of the things that very much drew me

370
00:22:13,400 –> 00:22:18,960
to Jill as well and maybe wants to partner
with her and with Freeland is the

371
00:22:18,960 –> 00:22:20,680
importance of branding, right?

372
00:22:21,880 –> 00:22:24,560
We were around 20,

373
00:22:24,560 –> 00:22:27,280
2008 there was a lot of different
distilleries in the United States that

374
00:22:27,280 –> 00:22:29,600
started popping up, craft distilleries.

375
00:22:29,680 –> 00:22:34,960
And at that time there was kind of a mixed
bag of well branded or stuff that was just

376
00:22:34,960 –> 00:22:37,440
maybe good but not the branding wasn’t the
best.

377
00:22:37,680 –> 00:22:39,240
And that was okay for a while.

378
00:22:39,240 –> 00:22:43,560
Where you could just be a good product and
if the branding wasn’t great, people could

379
00:22:43,560 –> 00:22:45,640
still find you gravitate.

380
00:22:45,640 –> 00:22:47,720
There weren’t that many items on the
shelf.

381
00:22:47,880 –> 00:22:49,680
And of course when we started in 2017,

382
00:22:49,680 –> 00:22:51,640
that wasn’t true any longer.

383
00:22:51,960 –> 00:22:55,200
So there was a lot of different bottles on
the shelf, a lot of different choices a

384
00:22:55,200 –> 00:22:56,520
customer can make.

385
00:22:57,040 –> 00:23:00,840
And so your challenge with starting a
brand is making sure that you stand out.

386
00:23:01,400 –> 00:23:03,680
And for us, we knew what we wanted to be.

387
00:23:03,680 –> 00:23:05,760
We knew we wanted to be women owned and
operated.

388
00:23:05,760 –> 00:23:10,000
We wanted to be able to have a bottle that
could help to tell that story.

389
00:23:10,200 –> 00:23:12,760
And when we weren’t there to tell it
ourselves in a liquor store, because you

390
00:23:12,760 –> 00:23:15,760
get to a certain size, you’re not gonna be
at every liquor store tasting.

391
00:23:15,760 –> 00:23:17,240
That’s just the reality.

392
00:23:17,640 –> 00:23:22,040
And so you’re not hand selling, you’re
looking for a package that really can do

393
00:23:22,040 –> 00:23:23,200
the selling for you.

394
00:23:23,560 –> 00:23:28,440
And so Jill really had the idea to start
with a custom bottle and to start really

395
00:23:28,440 –> 00:23:29,720
strong with a brand.

396
00:23:30,240 –> 00:23:34,280
And something that I, when she showed me
for the first time the mock up for the

397
00:23:34,280 –> 00:23:36,840
bottle, I was like, yep, you know what
you’re doing.

398
00:23:37,120 –> 00:23:40,120
And it was this beautiful blue curvy
bottle.

399
00:23:40,120 –> 00:23:45,560
We talked about some of the significance
behind like the shape and the branding,

400
00:23:45,560 –> 00:23:47,120
all that went into it.

401
00:23:47,120 –> 00:23:48,520
It’s very intentional.

402
00:23:48,960 –> 00:23:54,600
The shape comes from two different sources
of inspiration, one being the rain, which

403
00:23:54,680 –> 00:23:59,160
we talked about in such a dreary way, but
it also gives us great agricultural

404
00:23:59,160 –> 00:24:00,040
abundance.

405
00:24:00,040 –> 00:24:04,200
So there’s a trade-off, it’s a great one.

406
00:24:04,200 –> 00:24:06,040
We still have to complain about it though.

407
00:24:06,040 –> 00:24:08,440
Yeah of course, it’s a conversation starter after all.

408
00:24:08,440 –> 00:24:09,800
Exactly.

409
00:24:09,800 –> 00:24:12,040
Especially amongst us Brits.

410
00:24:12,040 –> 00:24:12,880
Right?

411
00:24:12,880 –> 00:24:18,800
The second part of that was the Teardrop
Lounge, which is an iconic cocktail lounge

412
00:24:18,800 –> 00:24:19,880
in Portland.

413
00:24:20,080 –> 00:24:24,600
And when Jill was first starting her
journey into making a distillery, you

414
00:24:24,600 –> 00:24:29,520
know, it’s a very niche world where
there’s not maybe a lot of people to talk

415
00:24:29,520 –> 00:24:34,840
to, not a lot of people who want to talk
to you and, or like share advice and go

416
00:24:34,840 –> 00:24:39,080
back and forth, you know, it’s very like,
it’s still a competitive industry.

417
00:24:39,360 –> 00:24:40,880
And so when she was kind of…

418
00:24:41,600 –> 00:24:47,440
thinking about this, she would go to the
cocktail lounge and just started making

419
00:24:47,440 –> 00:24:48,720
friends with the owner.

420
00:24:48,840 –> 00:24:54,520
And he was such a wealth of knowledge, so
warm and inviting and just willing to kind

421
00:24:54,520 –> 00:25:00,560
of take her under his wing that, you know,
she really enjoyed that, appreciated it

422
00:25:00,560 –> 00:25:03,280
and felt like she had kind of an advocate
in the industry.

423
00:25:03,680 –> 00:25:06,760
And so two nods for the bottle.

424
00:25:07,640 –> 00:25:12,120
And really just kind of from the
beginning, just that really intentional,

425
00:25:12,120 –> 00:25:15,200
we’re, we know we’re not going to always
be there to hand sell.

426
00:25:15,200 –> 00:25:19,800
We know that at the end of the day,
branding, marketing, all that matters.

427
00:25:19,960 –> 00:25:24,920
And now we have a one, two punch of an
excellent bottle and an excellent product.

428
00:25:24,920 –> 00:25:27,520
Yeah, and an excellent story behind that.

429
00:25:27,520 –> 00:25:32,680
I mean, I think that’s something we’re
really passionate about, is it’s not just

430
00:25:32,680 –> 00:25:36,960
about aesthetic and standing out with
colour and material.

431
00:25:36,960 –> 00:25:42,120
It’s how it reflects you as a brand
because your story is so integral to you.

432
00:25:42,120 –> 00:25:47,840
And no one else is going to be doing a nod
to Teardrop Lounge in Portland because

433
00:25:47,840 –> 00:25:52,040
none of them have gone there and talked to
the manager and benefited from that one

434
00:25:52,040 –> 00:25:52,880
exchange.

435
00:25:52,880 –> 00:25:57,280
and experience so many years ago that’s
led to such great things as a result.

436
00:25:57,280 –> 00:26:00,520
And that uniqueness is so important, I
think.

437
00:26:02,000 –> 00:26:07,640
And the fact that that’s just hidden in
the depths of the shape of your bottle is

438
00:26:07,680 –> 00:26:08,920
pretty special, I think.

439
00:26:08,920 –> 00:26:11,600
There are other details though on the
bottle.

440
00:26:11,600 –> 00:26:17,720
So it’s an embossed glass bottle, and
there happens to be a beautiful woman.

441
00:26:18,960 –> 00:26:23,960
on the bottle holding a grain of some
description, am I right?

442
00:26:23,960 –> 00:26:28,000
Yes, yeah, I think it’s supposed to be, it
kind of looks like wheat to me, it could

443
00:26:28,000 –> 00:26:29,440
be rye, I don’t know.

444
00:26:29,720 –> 00:26:35,040
It’s, yeah, we don’t worry about that too
much.

445
00:26:35,560 –> 00:26:40,720
But yeah, so it comes back to our, this is
where we have a lot of layers, a lot of

446
00:26:40,720 –> 00:26:41,760
stories to tell.

447
00:26:41,760 –> 00:26:46,040
It’s something that we very much enjoy
being able to share, you know, our

448
00:26:46,040 –> 00:26:47,160
foundation.

449
00:26:47,320 –> 00:26:50,600
And one of those important parts is our
namesake, right?

450
00:26:50,600 –> 00:26:53,320
Freeland came from somewhere, and it came
from…

451
00:26:53,320 –> 00:26:57,400
Meemaw Freeland, which is in the south,
what you call grandma’s, meemaws.

452
00:26:58,360 –> 00:26:59,520
I love that

453
00:26:59,800 –> 00:27:00,600
It’s really cute.

454
00:27:00,600 –> 00:27:03,000
I’m from Oregon and I had never really
heard that very much.

455
00:27:03,000 –> 00:27:06,720
And then when I met Jill and she was
telling me the name, because obviously

456
00:27:06,720 –> 00:27:13,280
that comes up, she told me it was from her
Meemaw Freeland, who at the, at her time

457
00:27:13,280 –> 00:27:16,880
was a bread winner, which is very unusual
for her time.

458
00:27:17,040 –> 00:27:21,560
And she was this really strong, powerful
woman who

459
00:27:23,080 –> 00:27:26,960
taught Jill a lot of life lessons about
how women can be whatever they want to be,

460
00:27:27,160 –> 00:27:29,080
and that good things come from the earth.

461
00:27:29,080 –> 00:27:32,720
And we very much feel like we represent
both of those things.

462
00:27:32,920 –> 00:27:37,800
And so it was obvious, obvious namesake
for the company that Jill was starting.

463
00:27:38,240 –> 00:27:45,480
And we like to think that the woman on the
bottle is me ma, not held down by the

464
00:27:45,480 –> 00:27:50,040
patriarchy, just free and, and embracing.

465
00:27:50,800 –> 00:27:53,280
femininity, power, all those things.

466
00:27:53,480 –> 00:27:54,400
That’s amazing.

467
00:27:54,400 –> 00:28:00,160
And it’s still, and now through the spirit
of the spirit, she’s still doing the same

468
00:28:00,160 –> 00:28:00,760
thing.

469
00:28:00,760 –> 00:28:01,840
I like it.

470
00:28:01,840 –> 00:28:05,000
The only thing that’s very funny about
that, and we think mee-maw would still be

471
00:28:05,000 –> 00:28:07,440
proud, but she was a teetotaller.

472
00:28:07,440 –> 00:28:12,520
She did not, not once did she drop, did
she drink alcohol.

473
00:28:12,520 –> 00:28:16,200
It was a funny bonding moment for Jill and
I because both of our grandmas were

474
00:28:16,560 –> 00:28:18,800
teetotallers and were like, I think they’d
be proud.

475
00:28:18,800 –> 00:28:21,600
They’re not with us anymore, but we think
they’d be proud.

476
00:28:21,600 –> 00:28:24,720
I think, yeah, I think you’ll get away with it.

477
00:28:24,720 –> 00:28:25,280
Yeah.

478
00:28:25,280 –> 00:28:26,520
that’s all right.

479
00:28:26,680 –> 00:28:32,360
But you mentioned earlier that it was Jill
who kind of presented the design and

480
00:28:32,640 –> 00:28:34,600
really got immediate buy-in.

481
00:28:34,920 –> 00:28:38,000
But how did she go about approaching it?

482
00:28:38,000 –> 00:28:40,200
Because I think this is quite an
intimidating step.

483
00:28:40,200 –> 00:28:44,240
Like you have maybe a vision and then
what?

484
00:28:44,240 –> 00:28:45,640
How do you make that reality?

485
00:28:45,640 –> 00:28:48,480
And what was the process?

486
00:28:48,520 –> 00:28:50,720
Do you know what the process was for Jill?

487
00:28:50,720 –> 00:28:52,000
How did she go about it?

488
00:28:52,080 –> 00:28:58,120
I think Jill did a couple of smart things
because her background is, she was an

489
00:28:58,120 –> 00:29:01,560
executive director for a nonprofit for a
few different ones.

490
00:29:01,560 –> 00:29:06,600
And so her background is kind of a
leadership role, which is great, but not

491
00:29:06,600 –> 00:29:12,440
necessarily suitable for individually
taking on all the branding for a project

492
00:29:12,440 –> 00:29:13,480
you want to work on.

493
00:29:14,400 –> 00:29:16,040
She had a very strong idea.

494
00:29:16,040 –> 00:29:20,880
She maybe didn’t have exactly the
execution or didn’t…

495
00:29:20,880 –> 00:29:23,760
or really wanted to work with someone who
was more of an expert in that.

496
00:29:23,800 –> 00:29:29,920
So she ended up working with a company who
helped to produce this image and to really

497
00:29:29,920 –> 00:29:32,320
make what she had in her head come to
life.

498
00:29:32,320 –> 00:29:35,560
I think that’s important, you know, to
know your own limitations as a business

499
00:29:35,560 –> 00:29:36,120
owner.

500
00:29:36,120 –> 00:29:40,520
For one, in the long run, it does
potentially save you money, but also saves

501
00:29:40,520 –> 00:29:45,320
you a headache for maybe not actually
using the skills you specialize in.

502
00:29:45,320 –> 00:29:46,680
Yeah, absolutely.

503
00:29:46,680 –> 00:29:51,520
And there are people who are able to
extract that vision and turn that into

504
00:29:51,520 –> 00:29:51,960
something.

505
00:29:51,960 –> 00:29:56,440
Not only that looks good, but that
actually is fit for manufacture.

506
00:29:56,440 –> 00:29:58,640
So you can produce this.

507
00:29:59,000 –> 00:30:02,480
There are so many different things you
have to look to when you’re actually

508
00:30:02,480 –> 00:30:04,400
producing a bottle because it can’t just
be pretty, right?

509
00:30:04,400 –> 00:30:09,120
It has to also be functional and that’s
all and labels and all the requirements

510
00:30:09,120 –> 00:30:11,160
for labels and all those different things.

511
00:30:11,160 –> 00:30:17,240
Like it’s nice to start on a pathway to
success versus like trying to figure it

512
00:30:17,240 –> 00:30:18,240
out yourself.

513
00:30:18,240 –> 00:30:22,520
Maybe getting there, but maybe having to,
you know, hopefully not recall something,

514
00:30:22,520 –> 00:30:23,560
but you never know.

515
00:30:23,640 –> 00:30:24,720
It’s a whole new world.

516
00:30:24,720 –> 00:30:25,440
It’s a whole new world.

517
00:30:25,440 –> 00:30:30,040
But as ever, as you start to release new
bottles, you learn the tricks of the

518
00:30:30,040 –> 00:30:32,760
trade, it starts to become more
instinctive.

519
00:30:33,240 –> 00:30:37,320
But what I love about Freeland spirits is
that as you’ve developed out your

520
00:30:37,320 –> 00:30:44,240
portfolio, there is a there is a single
line of consistency that brings it all

521
00:30:44,240 –> 00:30:44,640
together.

522
00:30:44,640 –> 00:30:48,320
There’s a cohesiveness and that
recognition is really important when it

523
00:30:48,320 –> 00:30:49,560
comes to a brand.

524
00:30:49,800 –> 00:30:51,560
And you’ve done you’ve done that very
well.

525
00:30:51,560 –> 00:30:52,400
Thank you.

526
00:30:52,800 –> 00:30:54,960
I mean, I know
we’ve gone back to it being of quite a

527
00:30:54,960 –> 00:30:56,160
small business.

528
00:30:56,160 –> 00:31:02,040
So I can imagine it’s quite hands-on on
site, whether that’s, you know, to you

529
00:31:02,040 –> 00:31:07,360
getting in touch with the flavours, really
starting to speak to those cucumbers and

530
00:31:07,720 –> 00:31:12,880
honing in on that flavour and to the
taste, but down to, you know, bottling and

531
00:31:12,880 –> 00:31:14,800
applying these different labels.

532
00:31:14,800 –> 00:31:18,280
In fact, the glass bottle that you have is
a simple…

533
00:31:18,720 –> 00:31:20,400
a label that’s applied.

534
00:31:20,520 –> 00:31:23,280
How do you go about quality checking that?

535
00:31:23,280 –> 00:31:25,840
How do you go about applying that onto a
bottle?

536
00:31:25,840 –> 00:31:26,840
Is it hand?

537
00:31:26,840 –> 00:31:28,440
I can imagine it’s hand applied.

538
00:31:28,440 –> 00:31:30,200
Everything is hand applied.

539
00:31:31,680 –> 00:31:34,080
We have a few people in production.

540
00:31:34,080 –> 00:31:36,800
We bring in a bottling team when we’re
bottling.

541
00:31:36,880 –> 00:31:39,080
And it is a very hands-on process.

542
00:31:39,400 –> 00:31:45,480
You get very familiar with every way a
label could potentially fit on the bottle.

543
00:31:45,480 –> 00:31:46,280
What’s the right way?

544
00:31:46,280 –> 00:31:47,600
What’s the wrong way?

545
00:31:48,080 –> 00:31:52,120
You are so familiar with all the little
nooks and crannies and what to look for.

546
00:31:54,120 –> 00:31:56,240
It’s part of the QC process.

547
00:31:56,240 –> 00:31:59,840
that is really important because you know
you want cosmetically your bottle to look

548
00:31:59,840 –> 00:32:04,840
good like how it’s supposed to on a shelf
and there are just you know so many things

549
00:32:04,840 –> 00:32:09,880
to look for where they could differ they
deviate enough and you’re like this

550
00:32:09,880 –> 00:32:12,320
actually doesn’t work for what we’re
trying to achieve anymore.

551
00:32:12,760 –> 00:32:14,040
Yeah, absolutely.

552
00:32:14,040 –> 00:32:20,000
But I guess being so intrinsically
involved, you get to spot them on site in

553
00:32:20,000 –> 00:32:25,120
person before that gets through the door
and out in market.

554
00:32:25,640 –> 00:32:29,080
Speaking of markets, what does that look
like for Freeland Spirits?

555
00:32:29,080 –> 00:32:34,520
Is it predominantly something that relies
on online retailers or are you physically

556
00:32:34,520 –> 00:32:37,800
distributed in stores or is there a
balance of two?

557
00:32:38,400 –> 00:32:40,080
How does it work for you guys?

558
00:32:40,080 –> 00:32:42,480
It’s a balance of both.

559
00:32:42,680 –> 00:32:46,320
We do some DTC direct to consumer sales.

560
00:32:46,840 –> 00:32:50,840
You can find us on our website, you can
kind of get directed to where that

561
00:32:50,840 –> 00:32:51,800
happens.

562
00:32:52,080 –> 00:32:55,760
And then we’re also available in
different, in about 20 different states.

563
00:32:56,440 –> 00:33:01,040
So with most states, that means working
with a distributor, and then they have

564
00:33:01,040 –> 00:33:02,760
their on and off premise.

565
00:33:02,800 –> 00:33:06,360
And like states like Oregon, where it’s a
control state, and that’s a whole

566
00:33:06,360 –> 00:33:09,080
different kind of set of rules that you
have to follow.

567
00:33:09,880 –> 00:33:14,360
It’s nice for us because we’re here and we
can self-distribute to the OLCC, our

568
00:33:14,360 –> 00:33:19,480
liquor control, and then they kind of
supply liquor stores, but we have

569
00:33:19,520 –> 00:33:21,160
intrinsically boots on the ground.

570
00:33:21,160 –> 00:33:25,040
And obviously we’ve started a new year,
2024.

571
00:33:26,320 –> 00:33:30,800
Is there any insider secrets that you can
share of what we should expect from

572
00:33:30,880 –> 00:33:31,760
Freeland?

573
00:33:32,600 –> 00:33:36,120
I think we’re going to be able to find us
in more places, which is awesome.

574
00:33:36,240 –> 00:33:38,360
We’ll be adding a few more states.

575
00:33:38,920 –> 00:33:42,320
No international yet, but you know, it’s,
it’s our goal.

576
00:33:42,320 –> 00:33:46,880
It’s always been our goal to be, I, I
jokingly at the beginning with said world

577
00:33:46,880 –> 00:33:47,880
domination.

578
00:33:47,880 –> 00:33:50,960
Uh, and we’re going to, we’ll get there
one day.

579
00:33:50,960 –> 00:33:54,360
It’s just always, you know, we never
really had a timeline on it.

580
00:33:54,360 –> 00:33:56,320
Um, maybe by a 10 year, who knows.

581
00:33:56,320 –> 00:33:58,440
Um, but we’re slowly getting there.

582
00:33:58,440 –> 00:34:01,040
We’re growing in a way that makes sense
for us.

583
00:34:01,040 –> 00:34:04,480
But you definitely get to see a few more
places.

584
00:34:04,960 –> 00:34:08,600
And then we get to look for a cherry
blossom liqueur, of course.

585
00:34:08,600 –> 00:34:10,120
That’s going to be a fun one.

586
00:34:10,200 –> 00:34:15,640
And we’re going to have a really big
Women’s History Month this year.

587
00:34:15,640 –> 00:34:17,760
So that’s March.

588
00:34:18,240 –> 00:34:22,680
March is an excellent time for us to
highlight not just ourselves and our work,

589
00:34:22,680 –> 00:34:23,720
but the work of others.

590
00:34:23,720 –> 00:34:26,080
And so we’re really excited for that
coming up.

591
00:34:26,080 –> 00:34:30,560
Well, we’ll make sure that anything that
you can get involved in as listeners, if

592
00:34:30,560 –> 00:34:35,840
you are in the area, then we’ll absolutely
put a little link in the attached for you

593
00:34:35,840 –> 00:34:37,320
all to find out more.

594
00:34:37,320 –> 00:34:43,000
I mean, you answered my question in terms
of you have done a lot in a little amount

595
00:34:43,000 –> 00:34:43,440
of time.

596
00:34:43,440 –> 00:34:48,440
In my perspective, from six to seven
years, you have commanded a lot of

597
00:34:48,440 –> 00:34:51,760
attention, which is fantastic for a small
business.

598
00:34:54,320 –> 00:34:57,520
I mean, I was going to ask what the
ultimate ambition is, but you’ve already

599
00:34:57,520 –> 00:34:59,240
answered with world domination.

600
00:34:59,240 –> 00:35:00,640
Of course, yeah.

601
00:35:00,800 –> 00:35:01,880
Ultimate goal.

602
00:35:02,720 –> 00:35:09,600
But I guess in all reality that is you are
hoping to scale internationally and to

603
00:35:09,600 –> 00:35:14,400
appeal to us in Europe, which I think
should be your priority area.

604
00:35:16,520 –> 00:35:18,880
So I mean that that’s really exciting.

605
00:35:19,080 –> 00:35:21,440
And as you said, there’s no timeline on
that.

606
00:35:21,840 –> 00:35:23,880
But that’s where your goal is ultimately.

607
00:35:23,880 –> 00:35:30,800
And Molly, do you feel like Freeland
spirits is your home?

608
00:35:30,800 –> 00:35:37,720
Yeah, I think it’s one of those kind of
once in a lifetime projects, right?

609
00:35:37,720 –> 00:35:45,080
When I first was chewing on if that role
made sense for me, it was pretty quick

610
00:35:45,080 –> 00:35:45,560
chewing.

611
00:35:45,560 –> 00:35:52,280
I pretty clearly was like, this is a
chance to really make products that I get

612
00:35:52,280 –> 00:35:56,120
to explore deeply and passionately and
start from the scratch.

613
00:35:56,880 –> 00:35:58,520
And then from there it was…

614
00:35:58,720 –> 00:36:02,840
Like that’s an obvious, any, any creator
would kill for a project like that.

615
00:36:03,080 –> 00:36:07,560
And then the other part of it was to
highlight women in our, in our industry

616
00:36:07,560 –> 00:36:12,240
and the industries in it and the
industries that we touch and, um, really

617
00:36:12,240 –> 00:36:14,280
be something that people can believe in.

618
00:36:14,280 –> 00:36:18,320
Um, and those opportunities are even rarer.

619
00:36:18,320 –> 00:36:23,720
And it is actually just highlights this
idea of maybe ultimately at some point in

620
00:36:23,720 –> 00:36:30,000
the future, it would be good to be able to
measure the impact that you’re having in

621
00:36:30,000 –> 00:36:34,800
the social aspect of things as opposed to
just the finance, although the finance is

622
00:36:34,800 –> 00:36:38,200
very important, of what impact you’re
actually having in the community around

623
00:36:38,200 –> 00:36:40,200
you and the distributors.

624
00:36:40,200 –> 00:36:42,360
And that’s pretty powerful stuff.

625
00:36:43,200 –> 00:36:47,920
One final question before I let you go and
start your busy day ahead.

626
00:36:49,080 –> 00:36:54,800
If you were to encapsulate Freeland
Spirits in one word or phrase, what would

627
00:36:54,800 –> 00:36:55,480
it be?

628
00:36:56,320 –> 00:36:56,880
ooo

629
00:36:57,320 –> 00:36:59,440
I know we love this question at Signet.

630
00:37:00,200 –> 00:37:04,320
I have to go back to the theme for 2024,
which is celebration.

631
00:37:05,400 –> 00:37:10,040
I think that’s something that we’re all
really craving and not just celebrating

632
00:37:10,040 –> 00:37:12,720
who we are, but celebrating moments in
time.

633
00:37:12,960 –> 00:37:19,080
And that’s really powerful, you know, for
us that has a lot of different depths and

634
00:37:19,080 –> 00:37:19,360
layers.

635
00:37:19,360 –> 00:37:22,440
So there’s layers all around Freeland and
what we stand for.

636
00:37:22,440 –> 00:37:26,680
But at the end of the day, we were about
celebration.

637
00:37:27,440 –> 00:37:28,600
Thank you, Molly.

638
00:37:28,760 –> 00:37:33,920
Thank you for the time you’ve given us
today and thank you for the contributions

639
00:37:33,920 –> 00:37:37,720
you’ve made to the people who are
listening and will continue to listen in

640
00:37:37,720 –> 00:37:38,520
future.

641
00:37:38,520 –> 00:37:43,640
But mostly thank you for creating this
supportive network around you in Portland,

642
00:37:43,640 –> 00:37:44,920
in the industry.

643
00:37:45,800 –> 00:37:51,520
I hope and feel encouraged by that work of
you, and Jill.

644
00:37:51,560 –> 00:37:55,760
And I look forward to seeing where
Freeland Spirits gets to.

645
00:37:55,840 –> 00:37:59,080
particularly if it comes to the UK and I
can buy it.

646
00:37:59,640 –> 00:38:01,240
That would be delightful.

647
00:38:01,240 –> 00:38:05,960
One day it will happen because world
domination is our ultimate ambition.

648
00:38:06,160 –> 00:38:08,400
Well, thank you, Molly.

649
00:38:08,400 –> 00:38:13,080
Please share our thanks with Jill as well
for what she’s leading over there.

650
00:38:13,080 –> 00:38:14,280
Really appreciate your time.

651
00:38:14,280 –> 00:38:15,200
Thank you again.

652
00:38:15,480 –> 00:38:16,000
Absolutely.

653
00:38:16,000 –> 00:38:16,840
Thank you.