When it comes to selling a product it is hard to understate how crucial packaging is. With so many purchasing decisions being made and so much competition, packaging can be a significant contributing factor, and more and more brands are taking into account just how essential good packaging is. When it comes to packaging the smallest detail can have an impact on the entire design, from the label to the lid. That’s why embellishments are a crucial element of packaging as they can provide both a functional and design element to a product’s packaging.
A great example of how embellishments can create a differentiation between products is the embellishment work that Signet have done with Bacardi. This particular embellishment was designed for a specific batch of Bacardi Oakheart that were being awarded to US Navy Seals in remembrance for Extortion 17. As Bacardi Oakheart features a similar packaging style to a variety of other Bacardi products and this specific batch was intended as a commemorative gift, the simple addition of a medallion not only differentiates this product from other Bacardi products, it also makes this batch unique. This special touch makes the whole experience more relatable for the customer, as well as providing an added touch of elegance and grandeur.
The addition of an embellishment to packaging has an impact on the entire product as a whole. A great example of this would be the work that Signet did with Black Grouse. This particular case required particularly out of the box thinking to truly represent the brand while keeping packaging simplistic and not overly complicated. The embellishment required a bespoke combined product which consisted of a silicone neck ring, an etched aluminium neck tag which was connected to a set of two black feathers. Not only does this embellishment really demonstrate the character of the brand and product but it is also eye-catching, causing you to stop and admire the packaging.
We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.
Alternatively, give us a call on 01733 396080
