The designs of packaging are the personality of a brand. The design of a product’s packaging often provides a sense of identity, and distinguishes it from the competition. When consumers are looking for a specific product in a store, they often scan aisles on the lookout for it – and identify their chosen product through the packaging. In fact, s...
Technology is involved in the majority of the world’s industries. With all of the changes that technology has faced in the past decade, and its integration into a variety of industries, there are now many ways to improve processes that businesses perform daily.
Many companies, specifically within the packaging industry, are now considering i...
On the 22nd of March, Signet attended the 2018 World Spirits Conference Europe in London. The World Spirits Conference is an annual trade event, that provides a range of international industry leaders with the opportunity to discuss and debate the commercial possibilities and challenges that the global spirit industry faces.
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Whilst there seems to be no end to the gin boom, all good things must come to an end eventually. The question that remains is: what will take its place? Keen to invest in the next big thing, distillers and brewers have their eye on what might be a future favourite.
Many are discussing whisky as the most likely front-runner due to the rise of i...
Often used for decorative purposes on presents, or for products designed to be packaged as gifts, a ribbon can be an effective way to decorate your packaging. Ribbon is the ultimate staple of ornamental packaging, with the use of ribbons to adorn package dating back to Neolithic times. From vintage satin to personalised ribbon, the style and construc...
