Trends in packaging can vary – not only based on consumers and their changing needs, but also depending on which industry you’re looking at. Whether it’s food, drink, clothing, household, cosmetic or any other type of product, each industry has its own considerations when it comes to packaging. However, despite this, many of the different product industries overlap, and end up following some of the same trends.

Here, we’ve highlighted some of the most popular packaging trends from 2019 below.


Sustainable, eco-friendly and recyclable packaging has never been bigger. Now several different industries are ensuring that their products either feature this kind of packaging, or are starting to move towards being entirely sustainable as a business. This particularly affects the food and drink product industry, but has also spread to clothing, cosmetic and household products, with more products and brands continually adding to the trend.

So much so that sustainable and recycled packaging is being featured worldwide, contributing to the various “green schemes” and even changing laws and legislations. This is down to the amount of packaging waste that ends up in landfills, nature, and oceans,  generally polluting the planet and negatively affecting wildlife.

As a result, most consumers now strive to do their part to prevent it and, where possible, do their best to select recyclable product packaging instead. Naturally, brands are aware of this, and are trying to implement this trend to appeal to this growing market.


Flexible packaging is becoming the next big trend, as it provides consumers with more freedom and, ultimately, more space. Flexible packaging is packaging that is made out of materials that are more malleable and less rigid than traditional boxes and hard plastic packets. This makes them much more appealing to consumers, as they are less restrictive than usual hard packaging materials. Flexible packaging includes all adaptable and adjustable materials, with some of the most popular packaging being envelopes, wraps, pouches and bags.

Flexible packaging is much more popular than traditional packaging as it is more convenient to store and open, as well as more practical when it comes to closing or resealing products. Products that are in flexible packaging also use fewer materials, are generally easier to ship, and look good on the shelf. Food, household and cosmetics are the industries that consider this trend most when designing packaging.


Less is more seems to be a big packaging trend, particularly for food, cosmetic and household product industries. Minimalist packaging tends to focus on only what is absolutely necessary, usually appealing to contemporary consumers who like to avoid packaging that has excessive wrappings and protection. Minimalist packaging tends to work well because it’s simple, features the brand and explains what the product is – allowing consumers to make their purchasing decisions at face value, undistracted by complicated additions.


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