The name ‘Blade & Bow’ was inspired by the anatomy of the five keys that once hung on the door of the distillery, each opening the door to a room dedicated to one of the five stages of bourbon distilling – grains, yeast, fermentation, distillation and aging. Branding for the new product had been completed by NYC-based agency, forceMA...
Signet was incredibly excited to be approached by this forward-thinking, premium brand for help with further enhancing their innovative packaging concept. Our brief originally came from Linea Design, a design agency based in France, who had developed Cavoda’s complete pack design.
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Bains approached Signet after they won an IWSC Award to see how we could assist them in promoting the excellence of their award winning product.
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