Most brands know how difficult it can be to differentiate themselves from every other product that they share a supermarket shelf with. The importance of making your product stand out is crucial, as every visit to the supermarket is packed with rows and rows of products. Packaging is a crucial part of this – it’s what showcases the brand and product to consumers first and foremost.
In fact, studies have shown that at least a third of product decision-making is based on packaging. With the common trend of minimalistic packaging that appeals to consumers, it can be even more difficult to set your brand apart. It’s all very well trying to establish your product and brand as unique – but how exactly do you go about it? What can make your product stand out that little bit more?
As previously mentioned in our minimalist vs elaborate packaging blog, opting for a minimalistic design helps the product to appear clean, simple and straightforward. This is something that draws consumers in, as it often means minimal fuss.
It’s a common misconception that minimalistic style packaging means empty labels with little product information – however, this is not the case. Through the use of packaging embellishments such as hangtags, you can provide detailed information about your product whilst being able to keep the packaging clean and uncluttered.
When it comes to celebrating a brand or product anniversary, or a commemorative occasion, a common concept is to release a unique decorative version of the product. However, this can be an expensive process that requires a lot of additional effort.
A cost-effective way to execute this concept is through the use of embellishments, like coins or cartouches, which can be attached to bottles for a special occasion. This also allows your brand to present your product as distinctive effectively with minimal changes to packaging, at a low-cost.
We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.
Alternatively, give us a call on 01733 396080
