On 6th February this year Her Majesty The Queen became the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms and the Commonwealth.
2022 sees a year-long Platinum Jubilee celebration throughout the United Kingdom, the Commonwealth and around the world as communities come together to celebrate this historic 70-year reign.
Events and initiatives will be taking place throughout the year, culminating in a four-day UK bank holiday weekend from Thursday 2nd to Sunday 5th June to celebrate the historic milestone.
As well as national celebrations, several initiatives including The Queen’s Green Canopy and the Fortnum and Mason Platinum Pudding competition have been created to commemorate this historic year and celebrate this jubilant landmark achievement.
Commemorative and limited-edition releases are a unique branding opportunity that many brands will be taking advantage of this year.
As well as playing your part in national festivities, a beautifully branded, one-of-a-kind edition of your most popular products can be a fantastic way to boost your shelf appeal and resonate with a nation in celebration.
Limited editions and commemorative branded packaging are a sure fire way to create hype, visibility and desire for your product.
By delivering a limited edition, or special edition, of your already popular product you can increase desirability, create a sense of exclusivity and prestige, as well as show a different side to your brand that resonates with your consumers. This is especially powerful in moments of group celebration such as The Queen’s Platinum Jubilee when sentiment is as its highest. It is your brand’s moment to free itself from your current identity for a short period of time and connect with consumers in a new and exciting way.
In many cases, limited-edition designs add extra value to products because they quickly become collector’s items, especially when they have a unique packaging design.
Commemorative packaging is a unique way to tap into the shared experiences of a wider society and your packaging is a natural vehicle for telling the story behind your special edition products. Not only does this bring in new customers, it also creates urgency within your current customer base to invest in your new editions.
Our unique and eye-catching branding solutions have been extremely popular with limited editions and successful supported many brands with commemorative editions of popular products.
With a range of platinum finishes available you can guarantee that your limited edition will stand out amongst the crowd and take advantage of the excitement around the current Jubilee celebrations.
Our range of Marque® labels are the ideal labelling solution for creating that unique, platinum celebration. Replicating the appearance of embossed metal, these flexible aluminium labels can be custom fit to any size and finished in a one-off platinum colour to fully engage with a jubilant nation.
With further options of metallic label finishes, die-cast platinum embellishments, injection moulded badges metallised in platinum or a range of platinum-coloured ribbons, your ability to create a special limited-edition product that taps into the Platinum Jubilee celebration are virtually limitless.
A unique and special commemorative edition product could be the crowning jewel of your year!
We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.
Alternatively, give us a call on 01733 396080
