Signet: How did you hear about Signet and where were you introduced to Marque® range?
James: Googling how to get an impossible task done, something like that! Initially reached out wanting a coin in a wooden stopper – found we could get the full pack done with Signet. So, spiralled from one small thing to getting everything from Signet. First discovered Marque® on receiving a standard sample book, which I still have here on my desk. Included a bit of everything in it, and we were discussing what worked and what didn’t, what brands we had seen before and liked the look a feel of. This one was one to push the boundaries and existing capabilities – few hurdles to get through – but was well worth the journey.
Signet: When was the product launched and through what channel?
James: Launched on Friday 13th of November 2020. Do not ask me why, thought it would make for a really good PR story in a years’ time… the brand that launched on Friday 13th of November 2020 and had a successful year. Website was launched for pre-sells and we had a very successful 6 weeks before Christmas, quite amazing, quite electric, actually ran out of stock, our first batch.
Signet: What do you consider are the biggest benefits of the label solution you chose for Sairen Rum?
James: Durability for one, the metallic labels give it another level of thickness, rigidness. The feel, tactility – we have embossing and debossing on all components. And quality – far exceeds what you expect, particularly with the finishing. It’s more than how it looks, but how it feels in your hand. The wow factor from picking up the bottle, looks awesome then you pick it up and it is another surprise – not paper, not metal, but both – almost like a Heston Blumenthal bottle where you don’t really know what you’re getting. It is great for us, another added dimension to the lovely bottle and liquid. All fits in with the story behind Sairen Rum too since no-one has really seen or heard of a clear spiced rum. One of our straplines is ‘it’s got hidden depth’ so the label really complements this nicely.
Signet: Bearing in mind you considered a paper alternative at the beginning of the project, are you pleased you now chose and invested in a Marque solution?
James: Without a doubt. My comment on the last question really covers it.