Celebrate the Jubilee with limited edition branding

On 6th February this year Her Majesty The Queen became the first British Monarch to celebrate a Platinum Jubilee, marking 70 years of service to the people of the United Kingdom, the Realms and the Commonwealth.

2022 sees a year-long Platinum Jubilee celebration throughout the United Kingdom, the Commonwealth and around the world as communities come together to celebrate this historic 70-year reign.

Events and initiatives will be taking place throughout the year, culminating in a four-day UK bank holiday weekend from Thursday 2nd to Sunday 5th June to celebrate the historic milestone.

As well as national celebrations, several initiatives including The Queen’s Green Canopy and the Fortnum and Mason Platinum Pudding competition have been created to commemorate this historic year and celebrate this jubilant landmark achievement.

Commemorative and limited-edition releases are a unique branding opportunity that many brands will be taking advantage of this year.
As well as playing your part in national festivities, a beautifully branded, one-of-a-kind edition of your most popular products can be a fantastic way to boost your shelf appeal and resonate with a nation in celebration.

Choosing limited editions and commemorative packaging

Limited editions and commemorative branded packaging are a sure fire way to create hype, visibility and desire for your product.

By delivering a limited edition, or special edition, of your already popular product you can increase desirability, create a sense of exclusivity and prestige, as well as show a different side to your brand that resonates with your consumers. This is especially powerful in moments of group celebration such as The Queen’s Platinum Jubilee when sentiment is as its highest. It is your brand’s moment to free itself from your current identity for a short period of time and connect with consumers in a new and exciting way.

In many cases, limited-edition designs add extra value to products because they quickly become collector’s items, especially when they have a unique packaging design.

Commemorative packaging is a unique way to tap into the shared experiences of a wider society and your packaging is a natural vehicle for telling the story behind your special edition products. Not only does this bring in new customers, it also creates urgency within your current customer base to invest in your new editions.

Our unique and eye-catching branding solutions have been extremely popular with limited editions and successful supported many brands with commemorative editions of popular products.

With a range of platinum finishes available you can guarantee that your limited edition will stand out amongst the crowd and take advantage of the excitement around the current Jubilee celebrations.

Marque® flexible aluminium labels

Our range of Marque® labels are the ideal labelling solution for creating that unique, platinum celebration. Replicating the appearance of embossed metal, these flexible aluminium labels can be custom fit to any size and finished in a one-off platinum colour to fully engage with a jubilant nation.

With further options of metallic label finishes, die-cast platinum embellishments, injection moulded badges metallised in platinum or a range of platinum-coloured ribbons, your ability to create a special limited-edition product that taps into the Platinum Jubilee celebration are virtually limitless.

A unique and special commemorative edition product could be the crowning jewel of your year!

Find out more about our exclusive Marque range of labels.

Bloom Gin Valentine’s Day Promotion

Bloom secured a prestigious Valentine’s Day promotion with high-end supermarket Waitrose. The company approached Signet for help to create an impressive ‘extra’ to bolster their seasonal campaign without adding unnecessary complications or cost to the bottling process.
The hand cut and sewn bows allowed the Bloom Gin bottle to be instantly recognised on the shelves as the ideal Valentine’s gift, with the stunning pink and gold palette conveying the femininity, style and class that epitomises the Bloom brand.
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Bacardi Navy Seals Memorabilia

The brief for this limited-edition Bacardi project arose as a result of the tragic loss of 38 personnel, when a US Navy Seals Chinook was shot down near Kabul during the Afghan War.
A large size bronze medallion with a strong military feel, die cast with the Navy Seals insignia and their motto for the fallen ‘Long Live the Brotherhood’ was created to embellish this special edition and highly commemorative bottle of Bacardi.
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Custom Faux Wax Seals

For the winery’s 120th anniversary, Church Road wanted to create a limited edition bottling of its famous McDonald Series. This range was created in homage to Tom McDonald, who is widely revered as the father of French winemaking in New Zealand.
Signet produced a custom faux wax seal, double sided and created in a rich red reminiscent of the authentic sealing waxes used in Tom McDonald’s day.
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Glenfiddich Special Edition

This special edition and unique limited-edition whisky is supplied in a special decanter, ornate with an intricately cut heavy crystal stopper. Each bottle of the special edition Glenfiddich whiskies is also hand-numbered and accompanied by a brass identification card. Sophisticated and tactile, the Signet produced Zamac die-cast neck collar was the ideal solution to make this distinctive scotch bottle stand out as a market-leading product.
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