Packaging

When it comes to designing packaging, setting your product apart from your competitors is of the utmost importance. But it can be difficult to differentiate your product when it sits in packaging that is identical to the rest of your line. That’s where custom packaging comes into play. Pretty much what it sounds like, custom packaging involves designing your packaging around your product, instead of opting for ready-made standard packaging that your product happens to fit into. Not only does it help to differentiate your products from others, but custom packaging can also increase brand awareness – making your item more noticeable on the shelf. Originally made for transport purposes, packaging now offers businesses an ideal way to showcase their brand, however, custom packaging also protects your products against the damage they may sustain through using a standard size box. When using a standard size box, brands will often fill the remaining space with unsustainable materials, such as styrofoam chips. However, this can result in the product moving during transport, causing damages to the packaging – as well as the product itself. Custom packaging prevents this; there is no excess space, as the packaging has been tailored to the size and dimensions of your product, protecting and cushioning your item from damage during transport.