7 September 2018: Spirits Packaging Summit – what to expect at the event

The Spirits Packaging Summit for 2018 is fast approaching. The event, held in Scotland on Wednesday 14th November, “explores some of the big challenges for packaging developers, designers and manufacturers working in the spirits sector” – and creates a way for people from all walks of the industry to connect, learn, develop and engage for the c...

5 September 2018: Could bottle sealing wax work for your brand?

At Signet, we offer bottle sealing wax as part of our range of services – designed to bring a touch of luxury and sophistication to a bottle. Our bottle sealing wax comes in two available options: wax pellets and wax blocks.

The use of wax as a form of preserving alcohol has been around for centuries, with this tried-and-tested technique use...

28 August 2018: How Pantone Matching can help your branding

One of the most important aspects of packaging design is colour – from the colour of the label to the colour of the product embellishments. While it’s common practice for brands to match the packaging of their product with their brand colours, it’s incredibly noticeable when the colours don’t quite match. This can often make the product appea...

18 August 2018: How Can You Differentiate Your Brand in a Saturated Market?

Most brands know how difficult it can be to differentiate themselves from every other product that they share a supermarket shelf with. The importance of making your product stand out is crucial, as every visit to the supermarket is packed with rows and rows of products. Packaging is a crucial part of this – it’s what showcases the brand and prod...

10 August 2018: How UV helps your bottles stand out in a club or a bar

We’ve all been there; in a dark, loud bar or club – looking around behind the bar to figure out what we’d like to drink, only to realise that it’s just too dark to make out the labels on the bottles. As a result, most people will simply go for the brand that is most likely to be behind the bar, which is bad news for some more unique brands. I...