The old saying ‘first impressions last the longest’ applies to selling your products. You can argue that your business’ product may be the best there is, but it will fall flat on your customers’ palate if it does not look like the best product out there. It may seem superficial, but the packaging, not the actual product, is often what determines if the product sells.
With this in mind, how exactly do you ensure that your packaging is eye-catching to your target market? There is no secret formula to it, but it does require some understanding of both your product and your target market.
Whatever market you are in, you will have to deal with competition. In retail, for example, there is always a race to make sure your product remains at the store’s front and not at the back where the grocers never go. People are visual creatures and an excellent or even boutique packaging design will draw and pique their interest and make them more willing to buy a product.
So how exactly should you design your product’s packaging? At Signet, we know that your packaging should first attract the eye of your potential customer. The actual design depends on what you are selling—if it is food, a red or orange coloured packaging is ideal, as it makes people feel hungry. The actual design, of course, will depend on your choice, but you should consider these points:
• ‘Deluxe’ looking packaging can easily attract attention, even grabbing a person’s interest from the corner of their eye.
• Luxurious packaging does not necessarily mean expensive; it should send a signal to your customers that your product is of high quality.
• Good-looking packaging stands out and is memorable; even if customers pass by for the first time, there is a chance that they will come back to it.
The question of whether to make the packaging simple or boutique, in the end, depends on personal preference; however, to make sure your product stands out, luxurious packaging is still the king of branding.
In need of wrapping paper to use, the pair found a stack of ‘fancy French paper’ meant for lining envelopes. They placed the paper up for sale at $0.10 a sheet and it sold out. This trend continued on for the next couple of years before the two began producing and selling their own printed, decorative paper for gift wrapping. By thinking outside the box, both figuratively and literally, the duo gave birth to an industry.
Your packaging message is not limited to mere appearances; it also includes subtle psychology and secondary presentation.
We are not saying that your product’s packaging should be plain; it could be as extravagant as you want, but all the information about the product should be easily seen. The name of what you are selling, for example, should be easily viewable and readable and should tell customers exactly what the product in their hands is.
Signet is a branding company that specialises in creating luxury and boutique packaging for your products. Our packaging and embellishments are globally recognised and competitive, and will ensure your product stands above the fold and is your customer’s first choice.
We’d love to find out more about your product or brand and we’d be delighted to arrange a consultation to discuss your product embellishment needs – simply fill in the form and we’ll be in touch.
Alternatively, give us a call on 01733 396080
