A traditionally-aged, hand distilled Columbian rum that has won taste awards all over the world, La Hechicera makes a bold flavour statement heavily influenced by the character of the wooden casks it’s aged in. Boldness was therefore a big consideration in the creation of an embellishment for the bottle, which is delicately printed with a backdrop depicting the rich flora and fauna of the bodega’s surroundings. Signet developed a stunning, oversized faux wax seal in brilliant blue, using a custom die that also evokes the natural world. The seal was curved to match the face of the bottle and combines perfectly with the label to create a premium look.
