packaging inspiration for GenZ

Fantastical elements, bold aesthetics, and immersive details come together to create packaging that resonates with Gen Z. Known as the “loneliest generation,” those born between 1997 and 2012 actively seek pockets of joy through micro experiences that offer suppression from today’s challenging world. Packaging is one such experience. For many, the “unboxing ritual” triggers dopamine, providing a temporary escape from external pressures and aligning with the emerging ‘Joyconomy’ movement.

What is the fantastic trend?

Featured as one of seven of Packaging World’s packaging trends for Gen-Z, the fantastic trend merges fantasy, science fiction, and digital art to transport consumers out of the ordinary. Fantastic packaging blends holographic effects and sleek, futuristic finishes with visuals that blur reality and fiction, evoking a sense of magic or advanced technology.

Examples of Fantastic packaging

Quest’s End collection

Inspired by the popular fantasy game Dungeons & Dragons, Quest’s End packaging captures the fantastic trend with its vibrant design. Featuring bold colours, flexible aluminium, and refractive foiling, each label nods to the game’s lore, immersing drinkers in an extraordinary visual experience

I, the Queen

Featuring a bejewelled Marque™ label that spans the full length of the bottle, I, The Queen adds a regal yet playful touch. The bottle stands out with its unique upside-down positioning and is sold as part of a set, introducing a collectable aspect that enhances the drinking experience with a sense of joy and exclusivity.

Fettercairn

While the entire pack may not fully embrace the fantastic packaging trend, subtle touches can make all the difference. Fettercairn brings this to life by pairing a sleek rose gold border with their emblem—a unicorn—offering a subtle nod to the mythical elements often seen within the fantastic trend.

How to incorporate the fantastic trend into your packaging

Whether you’re fully embracing the fantastic trend or just adding subtle touches, here are just a few ways to bring this imaginative style to your bottle:

1. Refractive Foiling
   Holographic foiling is a quick way to add a hint of magic and movement, making your packaging stand out.
2. Fantasy References
   Integrate elements from fantasy culture or online trends. These can range from subtle nods to bold designs like mythical creatures or surreal landscapes—whatever fits your brand.
3. Interactive Elements
   Introduce AR or NFC technology to offer consumers an interactive experience. This can bring your packaging to life with digital content that connects directly to your product.

As with any decision and trending influence, finding the Perfect Fit must be led by what makes sense for your brand, your bottle and your priorities. We’re here to help if you’d like to discuss some ideas. Ready when you are.

Request a sample pack or call us to find your Perfect Fit.