Dunnet Bay

THE BACKGROUND

An existing customer of Signet for some time, Dunnet Bay Distillery produces Scotland’s iconic Rock Rose gin with its signature porcelain bottles. A family enterprise, each batch is created by ‘Elizabeth’ the copper pot still, and each bottle is hand filled and sealed for a distinctive look and feel that has endeared the brand to fans all over Europe.

THE BRIEF

Dunnet Bay has a reputation for having creative flair when it comes to product promotion and brand recognition. Having seeded the idea of a ‘graduation cap’ point of sale add-on, that consumers could couple with their Dunnet Bay purchase, Signet was approached to bring the quirky idea to life.

THE SOLUTION

Having experimented with multiple design solutions, including developing a delightful miniature mortar board from semi rigid synthetic felt, complete with a tiny tassel, the finished product was precision produced to perfectly fit the Dunnet Bay bottles.

The final product created an eye-catching, distinctive promotional addition that helped Dunnet Bay stand out on shelves as an obvious choice for consumers looking for a graduation gift.

Ease of fitting was a consideration, knowing that shops would be able to add and remove the caps to bottles at point of sale for graduation promotions, and at key times of the year. The product also needed to be sturdy enough to withstand shipping as the caps were also to be made available for customers to purchase online at any time.

THE RESULT

Instantly recognisable and a hit amongst consumers, both in stores and on social media, Dunnet Bay reported an excellent response both in terms of sales and the overall ‘feel good factor’ associated with the promotional graduation caps. Cost-effective, iconic, and instantly recognisable, the products help Dunnet Bay stand out on the shelves, are easy to store, and the classic styling means they’ll never date.

Martin Murray from Dunnet Bay added: “We had full confidence in Signet – we’ve been working with you for four years now. The quality is what we want and we like working with Signet, so we didn’t need to go elsewhere for this project. We trust Signet with all the extra packaging and dressing of our bottles, but more than that, what we really value is the mindset and ability to create reality out of little ideas that others wouldn’t be interested in. It’s your proactivity. Anything we could think isn’t possible, we bring to Signet! The main thing about doing these extra products is the reach it provides on social media. It’s quirky and different so people engage.”