Bloom Gin

THE BACKGROUND

Bloom Gin is an award-winning gin made using the finest natural botanicals to create a distinctively fresh and floral finish. Owned by Quintessential Brands and created in 2009 by master distiller Joanne Moore, a woman who has won more awards for gin distilling than possibly anyone else on the planet, Bloom Gin prides itself on being a fresh, stylish, and female friendly gin brand.

Believing that ‘natural is better’. Bloom Gin uses the finest natural botanicals and flavourings in all its gins, as well as placing a premium on its bottle and branding to ensure consumers can see and feel the quality and freshness of the brand through the packaging.

THE BRIEF

Bloom secured a prestigious Valentine’s Day promotion with high-end supermarket Waitrose. Already a proud advocate of using social media to promote their brand, claiming to be a “firm favourite for #weddinginspo on the ‘gram’”, Bloom was looking for an extra way to help their beautiful bottle stand out even more on the shelves. The company approached Signet for help to create an impressive ‘extra’ to bolster their seasonal campaign without adding unnecessary complications or cost to the bottling process.

THE SOLUTION

Following discussions about embellishment options, both Signet and Bloom settled on the concept of an additional bow for the bottle. Channelling the idea of elegantly gift-wrapped Valentine’s Day presents, Signet produced a beautiful soft pink ribbon bow tie with glistening gold edges that sat securely on the bottle neck. The hand cut and sewn bows allowed the Bloom Gin bottle to be instantly recognised on the shelves as the ideal Valentine’s gift, with the stunning pink and gold palette conveying the femininity, style and class that epitomises the brand.

THE RESULT

A striking success, the gin outperformed the initial expectation of both Waitrose and Blooms and is still a firm favourite stocked in stores around the country. Attributing their great sales performance to the ability to stand out on the shelves as a distinctly Valentines present option and high-end gift, Bloom continue to work with Signet on its promotional material to get the brand noticed on the shelves as well as the ‘gram’!