Pursuing a lifelong passion, two New York friends from the world of Wall Street entered the world of gin distilling. Both determined to “upend” and modernise the gin market they turned to Nude Brand Creative and Signet to develop their ambition into reality. With the objective of creating a unique gin that reflected both the copper of the still in which their distinctive spirit is distilled and the oxidised industrial copper found around New York City, the perfect label substrate was our Marque™ embossed aluminium. We produced two wrap-around labels – one in a clean, bright copper finish – the other with an antique, coarse finish achieved through a specialist sandpaper-like varnish. To crown it, we also produced the weighty hexagonal stopper – deeply engraved with UPEND’s bold branding, then plated in antique copper.
