With 10 generations of expertise, Villa Lobos is one of Mexico’s eminent tequila brands. A family-owned business, Villa Lobos is one of the last distilleries producing aged tequila the old fashioned way, and this artisan approach is reflected in the presentation of the bottle. Villa Lobos approached Signet looking for an embellishment that would convey the heritage of its 180-year-old distillery, and we created a beautiful cartouche with a slightly irregular edge in the style of a faux wax seal. Created in a Marque aluminium label with a self-adhesive back, and designed to fit perfectly in the location area on the bottle, the cartouche featured a small graphic derived from the company logo and the date of La Altena distillery’s establishment, highlighted in gold foil.
